Social Digital Commerce consolidates its position as a specialist in integrated digital operations and invests in TikTok Shop

After a gradual rollout in other countries, Chinese social media giant TikTok began offering its new service in Brazil in the first half of 2025, promising to capture a slice of the country's e-commerce market: TikTok Shop. Keeping an eye on this trend, TikTok has been serving this demand since May, which is already yielding positive results for its clients.

With TikTok Shop, brands and content creators can sell products within the social network through videos, live streams, and the Showcase feature, where users simply click an icon to purchase products directly from the platform.

To make this service available to its customers, Social had to structure its operations to meet TikTok Shop's shipping methods: when there are fewer than ten orders per day, items must be taken to a collection point; above that, the channel collects the items directly.

"To be early adopter "It's already part of Social's culture, whether it's adopting new digital sales channels or new technologies. In the case of TikTok, we have clients who accepted the challenge and joined us, contributing to the development of a sales strategy aligned with the channel's profile. Every implementation presents its challenges, but the results achieved demonstrate the strength of this new environment," says Danilo Luta, Social's Director of Operations.

Social's clients have already demonstrated excellent results with the new sales feature. Vic Beauté, a Brazilian beauty brand, has invested in TikTok Shop since its launch in Brazil in May 2025 and has seen its sales grow by 72% on the channel. Their plan, which resulted in this impressive performance, includes live commerce strategies integrated with digital planning, in addition to the agile product delivery guaranteed by Social.

Beyoung, also a Social client, demonstrated the potential of the new tool after hosting a one-hour nighttime live stream, in which 115 orders were placed, generating revenue exceeding R$10,000 during the period.

"The impressive results make it clear that TikTok won't be just another channel in the portfolio. We're already deepening conversations to strengthen relationships and generate ever more opportunities, both for clients already operating in the channel and for new ones looking to position their brands in this sales space," reports the executive.

At the same time, Social is supporting some of its clients who haven't yet been able to embrace the new platform to adapt to the channel's policies and rules. "We have a specialized team, both in strategy and operational execution. Our goal is to achieve increasingly solid and representative sales volume on TikTok, monitoring and supporting the adoption of clients who are structuring themselves to take advantage of this channel," concludes Luta.