Pricing in traditional offices x online accounting

The traditional digital accounting market had to start moving the chopsticks since the advent of the electronic invoice and SPED (Public Digital Bookkeeping System). Since then, new digital solutions have emerged to make digital processes increasingly lean. 

With this, automation in accounting routines became indispensable, since the initiative came from government agencies. There were also websites and accounting platforms offering services online. Traditional accounting offices found themselves in a situation that either adapted to digital transformation or would lose space in the market. 

At the same time that operational tasks are being optimized and reduced with this “digitization of accounting, services focused on consulting of the calculations are increasingly in demand. That is, customers are valuing a personalized service, and offices that can offer this combined with technological innovations can stand out.

The startup iCount Plus has created the perfect solution for accounting offices that do not want to lose space for digital accounting platforms.It is an all-in-one management platform for accountants and companies, capable of increasing office profitability by up to 30%, generating a reduction of 98% of paperwork and rework, and 45% in time and efficiency gain.

Accounting firms need to adapt to innovation 

For those who think that accounting offices will lose space for digital accounting sites, it is not the case. A survey by Accounting Trends pointed out that 44% of accounting offices are in “stable growth” and 32.5% in “moderate growth”.

The secret is adaptability to technological innovation, and those who have already understood this have chances to continue expanding. Accounting software, such as iCount Plus, are therefore the answer for these companies to be able to meet the expectations of the current market, but without letting go of personalized service. 

In the vision of Lucas Bugati, CEO and founder of the startup: “To remain in the market, conventional offices (which are not online) should seek to expand the use of technologies that help in optimizing tasks and, especially, should have processes very well designed and mapped to facilitate the view of gaps in increased productivity.”

He adds that the professionals of the new generation and recent graduates are already much more open to this adaptation, with most of their clients being accountants in the first 5 years of activity. Already the more traditional offices, with more than 15 years of operation, tend to have a greater resistance to this innovation. 

How does the pricing issue look with online accounting?

According to Bugati, offices that insist on not indulging in the digitization of processes and/or the use of new technologies will suffer a drop in the number of customers in the coming years and will lose space in the market.“This fact is due to the use of technology by competitors, which allows a greater “cale”, and thus opening windows for price reduction.”

That is, online accounting platforms can work with reduced price because the profit margin is not affected, since they can attract a high demand from customers. For the CEO of iCount, therefore, the reduction of prices of services is not the problem.“O that the office (any company) can not admit is the reduction of margin. In this sense, you have only two pillars: efficiency/cost or increase monetization through a differential or other products.”

Optimizing accounting processes with iCount Plus

In the current scenario, the ideal is to bring together the best of both worlds: the personhood of the accounting office and technical knowledge of the accountant to technology. By making use of accounting management software, it is possible to streamline and automate processes, accurately report the financial returns of a particular action and map strategies to solve problems more efficiently.

In addition, customers themselves can be trained to have access to their accounting situation at any time. ICount Plus is an all-in-one platform for accounting offices, the only one in the market that also covers customer relationship and management, in addition to accounting processes. “The advantage of deploying iCount Plus is mainly in the centralization of information and process automation.”

Bugati believes that, with this, the accountant can get much closer to the entrepreneur to support him in the management of business, making a more consultative accounting and redefining the future of the profession.