Pix, young population and taste for innovation should bring Brazilian e-commerce to US$ 585.6 billion in 2027

Supported by the success of Pix and a large young population, technology enthusiast and open to a culture of digital innovation, Brazilian e-commerce should reach the mark of US$ 585.6 billion in 2027, which represents a high of 70% in comparison with 2024. This advance should be recorded even on a strong basis, considering that local e-commerce has already grown at double-digit rates in recent years. The findings are from the 2nd edition of the study “Global expansion guide for high growth markets”, produced by Nuvei, Canadian fintech payment solutions.The survey focuses on Brazil and South Africa, an emerging country with similar characteristics and which is also expected to expand e-commerce by 2027.

The report is part of a series of studies looking at e-commerce in eight high-growth markets mapped by Nuvei & Nueva Brasil, South Africa, Mexico, Hong Kong, Chile, India, Colombia and the United Arab Emirates.

By mapping the local scenario and the characteristics and preferences of consumers in Brazil and South Africa, the Nuvei report serves as a kind of guide of insights and strategies for foreign companies interested in selling online in the local market, as well as for Brazilian companies that want to offer their products in other countries with high expansion potential. In other editions, the research focuses on several countries with high growth markets, capable of captaining the advancement of global e-commerce to surpass the trillion dollar mark in 2027 $, 1.23 trillion, an unprecedented brand. The previous edition will address the United Arab Emirates and Chile in the United Arab Emirates.

According to the study by Nuvei, e-commerce in Brazil moved US$ 346.3 billion in 2024. To get an idea of the recent advance, in 2018 this volume was US$ 85.5 billion. Based on factors such as the high adherence of Brazilians to new technologies and, consequently, innovations in payments 5851 as shown by the success of Pix, today used by 90% of the adult population, according to the Central Bank 20 e-commerce in the country should reach a high of 585151010 years, or 20.

“Emerging markets such as Brazil and South Africa not only keep up with global e-commerce trends: in fact, they drive these trends, with their large populations and the constant development of new payment technologies such as Pix in Brazil and PayShop in South Africa”, says Daniel Moretto, senior vice president of Cloudei Latin America.The series of studies looks at e-commerce in eight high-growth markets mapped by Nubei.“S are all markets with innovative payment ecosystems and which are at the forefront of advancing global e-commerce”.

Cross-border sales

And it is not only internally that Brazil has grown in e-commerce. The data from Nuvei show that online cross-border sales (the so-called cross-border online commerce) should jump from US$ 26.6 billion 2024 to US$ 51.2 billion in 2027 92.5% in the period. Considering the average growth composed of cross-border online commerce for the range from 2023 to 2027, the advance is 28%. In 2023rd part of the market, Brazil had a fatT13rd market, Brazil and the emerging market with the PTT13rd market, Brazil had a fat.

Highlighted sectors

Looking at the domestic market, the retail segment had the highest volume of e-commerce operations in 2024, with US$ 137.3 billion.After that, highlights for travel (US$ 56.7 billion), betting (US$ 39.3 billion), individual delivery and transportation applications (US$ 16.8 billion) and streaming services (US$ 10.7 billion).

Means and payment instruments

In terms of means of payment, Nuvei estimates that Pix is the choice of consumers in 50% of e-commerce operations in 2027 40% in 2023. Interestingly, national credit cards, although they lost share, still represent around 30% of online shopping payments in 2024 (34%) and tend to stay at 27% in 2027. This resilience of credit cards is related to the possibility of online shopping in (3rd quarter, it is the expansion of the BPL1.

Smartphones are the preferred tool for Brazilians to shop online, with more than 72% of operations in 2024 2 year by year the ease of mobile has been debancing purchases made on desktops and notebooks. “Mobile devices are often the main platform for purchases, banking and payments, reflecting the preference of Brazilian consumers for seamless digital experiences and on-the-go”, notes Moretto.

In the Brazilian case, as in other markets, companies that operate with e-commerce must pay attention to the preferred means of payment of consumers. “From the point of view of those who sell, offering the most appropriate payment solutions to the preferences of each market increases the chances of sales conversion. Therefore it is essential to map them, so that companies can better target their efforts”, in order to avoid unnecessary costs with their own structures outside the country.

South Africa

Another focus of the second edition of the report, South Africa is also in strong growth.In the country, e-commerce handled US$ 10.1 billion in 2024, volume that is expected to increase to US$ 15.8 billion in 2027 56.4%. Most purchases were paid in 2024 with debit cards, representing 41% of the total. Although this means of payment is expected to maintain this share in the coming years, the study estimates that bank transfers should gain ground.