Pix direct by WhatsApp: fintech launches functionality to facilitate the life of the Brazilian

Officially launched in 2020, PIX is used by more than 150 million Brazilians and adds an average of more than 3 billion monthly transactions in the country.In order to ensure even more convenience and agility to the tool, the app Friday, the first smart financial assistant on the market, has just announced a new feature, which allows you to make transfers directly through WhatsApp, without having to open the bank's application.

With the launch of the new functionality, the customer can send a Pix to another person in seconds. The solution works in three simple steps: the user opens the chat with Friday on WhatsApp, enters the Pix key and the transaction value. Then, just confirm with a simsim to CONCLUDe the payment. Fred, artificial intelligence brand, takes care of the rest and sends the proof of the operation. 

According to Felipe Castro, founder and Co-CEO of Friday, the novelty was created thinking of giving more convenience to the day to day of the Brazilian. “A functionality comes at a time when mobility and practicality are essential demands. Now, pay the bill in the bar, share the value of a taxi ride or even finalize the purchase in a store has become even faster and easier. Joining payments and communication in a single interface reflects the behavior of the current consumer, who seeks agile solutions and without complications”, details. 

Extra security layer
To ensure the security of transactions, the new functionality allows users to set a limit for payments via WhatsApp. Above the limit value, the user is directed to the app to authorize the transaction.

“Simplicity does not mean that it is less secure, on the contrary. In addition to allowing transactions without opening the bank's app, we have developed a way for users to define the level of security they want. We have created a feature that increases flexibility for customers without having to give up security and” control, adds Pedro Gomes, co-CEO of fintech.

The appThe app Friday it facilitates the lives of its customers through a complete system that centralizes all accounts, remembers the due dates, makes payments with a simple 'DIMsim’ and sends the vouchers automatically.In addition, the application organizes detailed reports of expenses with intelligent categorization, which anticipates preferences according to personal trends of use.

“Resolving a pain of Brazilians and creating a truly customer-centric product were the pillars that motivated the emergence of Friday, now recognized for anticipating technological solutions that significantly improve the routine of users”, Castro adds.“Our vision goes beyond simplifying payments; it is about freeing people from the constant concern with their finances in a world increasingly integrated with artificial intelligence.In the near future, all financial life can be resolved with a yes’ by WhatsApp”, concludes.