Unprecedented research 35% of entrepreneurs neglect new technologies, such as I.A

A survey conducted for the by Joao Kepler, for the book “O Business Blind Point”,  it has brought to light revealing data about the invisible barriers that affect the management and growth of companies in the country. The study points out that 35% of Brazilian entrepreneurs admit to neglecting the adoption of new technologies and innovation, even in a market where digital transformation is essential for competitiveness.“It is alarming, especially in a rapidly changing scenario where technology represents the main driver of growth”, says Kepler.

Another worrying aspect relates to the people management: 28% of managers claim to face difficulties in open communication and in creating a feedback culture. According to Kepler, these limitations are among the biggest internal challenges of companies. The survey also revealed that for 31% of respondents, organizational culture restricts sincere feedback, while 27% stated that internal processes are carried out without questioning, which indicates a resistance to continuous improvement. Concernful is also the fact that 19% of entrepreneurs cannot identify these moments of organizational blindness. “The lack of honest feedback in strategic meetings generates a harmful silence environment, where recurring errors are no longer corrected and the growth potential is compromised, explains Kepler.

Besides, uh 40% for entrepreneurs they report that they make strategic decisions based on incomplete information or assumptions, which can result in financial losses and compromise competitiveness. Others 25% they said that while they have enough data, they feel that a cursory analysis minimizes the impact of decisions until problems become critical.These numbers indicate that many leaders are not harnessing the potential of the data available for more assertive fundamental decisions.

For Kepler, these numbers reinforce the need for entrepreneurs to look more closely at their own practices and realize the blind spots that may be sabotaging the success of their companies.

The research was conducted for the book, 2The Business Blind Point which will be released on the day november 7th, aimed at entrepreneurs of small and medium-sized companies who seek to see beyond the invisible limitations and make strategic decisions in an increasingly competitive market.In general, the book addresses the importance of face these invisible barriers which limit the organizational growth and efficiency”, says Kepler.

Following the success of his previous book, “Inevitable”, Kepler offers a hands-on, provocative approach with insights and strategies based on real-world experiences from managers who, like many, seek to thrive in a challenging business environment.