For 96% entrepreneurs high level of digitalization makes them more competitive in the market, says GoDaddy study

As small business owners continue to adapt to digital demands, GoDaddy's 2024 survey highlights the growing importance of digital tools for this segment to drive long-term sustainability and competitiveness.

Most (96%) of the small brazilian companies surveyed agreed that a high level of digitalization allows them to be more competitive in the market, as revealed in the latest findings of the GoDaddy Global Entrepreneurship Survey 202494% of respondents reported that digitalization has significantly improved their work processes, providing crucial time and resources for small business owners to grow and compete with larger competitors.

More small entrepreneurs in Brazil are realizing the benefits that digital solutions bring to their businesses, however, these tools have now become essential to success.The Brazilian entrepreneurs surveyed recognize the positive impact of digitalization on their operations: 79% say it helped reduce business costs, while only 13% believe it increased their expenses.

Another critical point for Brazilian entrepreneurs is to take care of their customers in the best possible way. For this, it is essential to have access to digital tools to operate and interact with customers. According to GoDaddy data, 73% of respondents said they use email notifications to communicate with their customers. In addition, they rely on digital payment systems (73%), online customer service tools (71%) and digital billing (53%).

Digital tools help a business provide its product or service to potential customers, while also ensuring a convenient consumer experience when shopping online.To do so, 40% of business owners have implemented an online booking method to increase the likelihood that customers will complete their purchases, and another 30% plans to implement it this year.

However, despite the remarkable improvement in digitalization in recent years, there is still room for growth for Brazilian entrepreneurs, with 41% of them reporting the use of a customer relationship management (CRM) tool to help track and manage interactions, for example.

“These results underscore the commitment of Brazilian entrepreneurs to digitalization. Tools such as digital payment systems and online booking platforms not only help improve efficiency, but also offer new opportunities for” growth, says Luiz D’Elboux, Country Manager at GoDaddy in Brazil. “A GoDaddy supports small businesses with a comprehensive set of online solutions to help them succeed in today's competitive digital marketplace.”

76% of entrepreneurs plan to increase investment in online sales and marketing

When it comes to making investments in this area, there are many options, but Brazilian entrepreneurs are increasingly clear about the direction they want to take with the reported interest in investing in online sales and marketing. According to the results of the 2024 survey, 76% of entrepreneurs plan to increase their investments in online sales and marketing, reflecting a strong commitment to expanding their digital presence, which is critical to compete and expand their business in an increasingly digital market.

The conclusion is that digitalization has become essential for small Brazilian companies, which use digital tools to adapt to an increasingly competitive and globalized market, as well as to strengthen their position and boost their growth.