Payment via chat stands out as the most effective e-commerce modality.

The shopping experience has never been so simple and efficient. Chat-based payments are changing how businesses and consumers conduct transactions, offering speed, security, and practicality. Poli Digital, a pioneer in this transformation, has already processed R$1,704,600,000 with its Poli Pay functionality. The solution integrates and automates customer service on platforms like WhatsApp, Instagram, and Facebook, thanks to a partnership with Meta Group, which guarantees access to the official APIs of these networks.

Poli Pay is a Poli solution that allows consumers to make payments directly through the chat where they are being assisted. According to Alberto Filho, CEO of Poli, the tool was designed to optimize the payment process efficiently and seamlessly, promoting a more fluid and secure experience for both companies and consumers.

Quoting market research, such as data from Opinion Box, Alberto Filho says that six out of ten consumers communicate with companies via digital channels to make purchases. Thus, Poli Pay facilitates and, therefore, encourages the completion of transactions. "It has proven to be a very attractive feature," he assesses. 

An indicator strengthens the analysis. According to the CEO of Poli Digital, almost half (46%) of orders created via Poli Pay resulted in completed payments. This percentage is double that recorded in traditional e-commerce methods, where customers create shopping carts but don't always complete the purchase. 

Poli Pay is a payment method where sending and receiving charges are integrated into the centralized and automated contact system of the solution we offer. Therefore, from the initial customer contact, through the selection of products, and all the way to the actual payment, the entire process takes place within the same contact chat," the CEO describes. 

For customers, it means convenience; for businesses, Poli Pay's features help boost sales. Alberto Filho explains: "The tool's interface allows the creation of product and service catalogs, with descriptions, prices, and illustrations with photos. Furthermore, it enables the creation and sending of a 'shopping cart' with the option to pay via Poli Pay link." 

Poli Digital maintains partnerships with Mercado Pago and PagSeguro brands. Therefore, Poli's system is integrated with those of both brands. "This integration gives the consumer diverse payment options—by boleto, Pix, or credit card. And the company making the sales receives the payment through these institutions," the CEO states. 

The company tracks and monitors all sales processing. "It's possible to manage sales information by customer name, salesperson, payment method, and payment status," it exemplifies.