OmniChat expands its presence in Chat Commerce with native integration for Magento and Shopify

THE OmniChat, a leading Brazilian chat commerce platform, has just announced its native integration with the Magento and Shopify e-commerce platforms. More than just integrating systems, the novelty positions OmniChat artificial intelligence as a central element of the operation: autonomous sales agents start using, in real time, data from integrations with e-commerce platforms to enhance results in a personalized and automated way.

The new integration layer includes the use of generative AI applied to sales, with Whizz Agent, the autonomous sales agent developed by the company.The agent acts as a human seller, in real time, recommending products, answering questions and leading the customer to conversion & everything in a personalized and scalable way.

From native integrations, Whizz can send products, collections and checkout links straight into the conversation, automate receptive routines such as tracking and order status, issuing invoices and second-way tickets, as well as activate cart recovery campaigns and, with VTEX, payment reminders via PIX and order status.

With the new integrations, the company becomes the platform with the greatest coverage among the main players of e-commerce, with native connectivity with VTEX, Magento and Shopify '.

“In addition to the VTEX integration we already offer, the expansion of the scope for Magento and Shopify strengthens our positioning as the most complete sales ecosystem assisted by conversational channels. Integrations such as these simplify adoption and leverage a fluid digital buying journey”, says Mauricio Trezub, CEO of OmniChat.

Plug & play to scale sales in chat

The differential of the new integrations is not only in native connectivity, but in the ability of autonomous agents to transform e-commerce data into sales interactions with context and customization. Among the functionalities of AI are:

• Consultation and recommendation of products and collections in real time, Based on stock, history and consumer profile, 24h a day and 7 days a week.
  
• Generation and sending of checkout links instantly, reducing friction and conversion time.
  
• Answer questions and conduct the buying journey from end to end, as a human salesman.
  
• Activation of smart campaigns cart recovery and payment reminders (including via PIX, with VTEX).

Currently, more than 500 brands use OmniChat to boost their results through conversational sales, including Decathlon, Acer, Natura, La Moda and AZZAS 2154.