Maxbot raises R$2 million from FAPEMIG to develop CRM/Helpdesk

THE Maxbot, an omnichannel platform specialized in optimizing customer service, has just secured an investment of R$2 million, as a result of its participation in the program MG Gov Hub of the Minas Gerais State Research Support Foundation (FAPEMIG)The funding will be used to implement new artificial intelligence (AI) features and develop a CRM (Customer Relationship Management) system, which will be integrated into Maxbot's platform. This will benefit nearly 400 of the company's customers across Brazil.

Hub MG Gov is an initiative of the Minas Gerais State Government that mobilized startups to solve challenges across various government sectors. With a total budget of R$$ 40 million, the program distributes up to R$$ 2 million for each approved challenge, fostering innovation in the state and boosting the startup ecosystem. "It's a tremendous opportunity for any local startup to have the chance to participate and develop a project that will have a positive impact on the state's daily operations. We're delighted to have been selected," says Rômulo Balga, CEO of Maxbot.

The project in question, developed by Maxbot, will last 24 months according to the contract, with the expectation of being launched around the beginning of 2026.

Investment in Innovation and Product
The investment received by Maxbot is exclusively earmarked for product development, in accordance with the program's guidelines. With this funding, the company plans to significantly expand its technological capabilities by integrating new AI-based features.

"Implementing more artificial intelligence within the platform will bring efficiency and personalization gains for our customers. The focus is on creating tools that automate processes and improve the user experience, both in the public and private sectors," says Rômulo.

The CRM that will be developed as part of the project promises to centralize and optimize the management of customer interactions, providing more agility and control to companies that use Maxbot.

Technology for Public and Private Sectors
Maxbot's project was one of those approved in the MG Gov Hub, an initiative that connected startups to government challenges in the state of Minas Gerais. The company responded to a request from the State Secretariat for Social Development (Sedese), which sought an intelligent interface to facilitate communication between Minas Gerais's various municipalities, which total 853. 

Maxbot's solution was chosen because it features AI to automate responses to simple questions, with a straightforward installation and intuitive customer service, freeing up public servants for more complex tasks.

In addition to meeting this challenge, the investment will also have a direct impact on Maxbot's current customers. "This initiative strengthens our commitment to delivering innovative and efficient solutions to all our customers. It's a milestone that will benefit the entire Maxbot ecosystem," concludes Rômulo.