Mari Maria Makeup Debuts on TikTok Shop and Reaches 220 Thousand People Online

Mari Maria Makeup marked its debut on TikTok Shop with a special live broadcast held on the 27th of last month, directly from the brand's Distribution Center. Hosted by Mari Maria, CEO and founder, and featuring influencer Nayla Saab, the three-hour live stream offered discounts of up to 30% on over 50 products and distributed exclusive gifts.

During the broadcast, consumers monitored platform purchases in real-time and had the opportunity to actively participate in the experience by choosing the special gifts to be sent alongside the hosts. The results were significant, with over 220,000 viewers connected and strong engagement from the online community.

"I want to be increasingly connected with my audience, which is why I make a point of bringing my products to all platforms, ensuring everyone has access to them," states Mari Maria, the brand's CEO.

The launch also reinforces the relevance of TikTok Shop in the national e-commerce landscape. According to a survey by Santander Bank, the platform could account for up to 9% of online sales in Brazil by 2028, generating between R$25 billion and R$39 billion. Currently, the country already holds the third position globally in market volume on the platform, behind only Indonesia and the United States.