IFood, a Brazilian technology company, has made available new features that make the application more practical and safe for users. The main news is for those who have an Apple Watch: now, it is possible to track the status of the order itself, from the beginning of the preparation to the arrival forecast. This will make it easier for the customer to know when to get down to get what they asked for.
With the novelty, it is now possible to receive order updates without the mobile phone nearby.The goal is to facilitate customer planning to ensure a fast and efficient delivery, without the deliveryman having to wait.
WatchOS 11 is compatible with iPhone Xs or later or iPhone SE (2nd generation or later) with iOS 18 and one of these Apple Watch models: SE (2nd generation); Series 6, 7, 8, 9, 10; or Ultra and Ultra 2.
Improvements in notification delivery
Another novelty for those who use iOS is the introduction of the “Reminders” component 5 an alert for customers to activate push notifications sent to track the order.As a result, 21% of users have already enabled the warnings on the phone.
With the (time sensitive’ notifications for iOS functionality, urgent notifications can now be displayed even with 'Do Not Disturb’ mode enabled. Thus, the status of orders and cancellations now reach the user without interruption.
New for Android
IFood has improved order tracking, allowing the user to receive updates even with the screen locked. This was already available for iOS and now also reaches smartphones with the Android system.
Identified link
Also with the aim of facilitating contact with the customer at the time the order is in progress, iFood has launched the identified link functionality, giving more visibility that the phone call is actually from iFood.
There was an increase of 18% in the acceptance rate of these calls in capitals such as Brasilia and Salvador. If the deliveryman can not locate the customer, iFood tries to contact telephone after 15 minutes.