IAB Brazil Announces Committee Chairs for 2025

IAB Brazil announced the selection of presidents and vice-presidents for its 2025 committees. Each group will bring together leading professionals from different sectors of digital advertising to discuss and identify best practices for the entire market.

"A diversity of professionals is essential to guarantee a rich debate about the future of digital advertising. This way, we can build more balanced, innovative solutions aligned with the sector's real needs," says Denise Porto Hruby, CEO of IAB Brazil.

Presidents are elected for a one-year term, with the possibility of a single re-election for another term. Vice presidents are appointed by the IAB Brazil Board of Directors. The committees announced are: Regulatory and Legal Affairs, Digital Audio, Brand Safety, Creator Economy, DOOH (Digital Out-of-Home), Artificial Intelligence, Retail Media, and Digital Video.

The first committee meetings are scheduled to begin at the end of February. Below is the new composition of each committee, including their respective presidents and vice-presidents:

Regulatory and Legal Affairs

President: Verônica Hoe (Meta)

Vice President: Natalia Kuchar (Google) 

Digital Audio

President: Eliseu Barreira (Globo)

Vice President: Priscilla Barsotti (Spotify)

Brand Safety

President: José Melchert (Microsoft)

Vice President: Rafael Davini (Exame) 

Creator Economy

President: Mayer Mirmovicz (Social Tailors)

Vice President: Paula Morales (Record) 

DOOH (This is already in English. It stands for Digital Out-of-Home advertising.)

President: Silvia Ramazzotti (JCDecaux)

Vice President: Heitor Estrela (Eletromidia) 

Artificial Intelligence

President: Marcondes Farias (Microsoft)

Vice President: Adriano Henriques (Artificial Gains)

Retail Media

President: Mariana Meinberg (Amazon Ads)

Vice President: Marina Galvão (Magalu Ads)

Digital Video

President: Breno Barcelos (Google)

Vice President: Lucas Andrade (Netflix)