Expert reveals how to scale technology and strategic pricing businesses in 2025

Scalability is one of the biggest goals of entrepreneurs looking to expand their business.However, in sectors such as accounting, where the increase in customers usually increases the volume of work and operating costs, adopting efficient strategies is essential to achieve profitability and competitiveness. Among these strategies, the use of technology and a well-planned pricing stand out.

According to Gartner, companies that implement automation and artificial intelligence tools can reduce their operating costs by up to 30%. Additionally, adjustments made at the right times can increase revenue by up to 15%, without compromising the customer experience.

For Jhonny Martins, vice president of SERAC, a hub of corporate solutions specialized in accounting, legal, educational and technology areas, the balance between innovation and adaptation to the market is the secret to scaling a business.“A technology is essential for growth. Tools such as online platforms and management software help to serve more customers with quality, reducing costs. However, growth requires that these advances are aligned with the value delivered, especially in sectors that depend on recurring services, such as” accounting, he explains.

For the executive, the adoption of technological solutions allows companies to automate manual processes, improve productivity and meet greater demands without the need to expand the physical structure or the team significantly.“Technologies such as artificial intelligence can optimize routine activities, such as customer service and financial data analysis, freeing time for strategic decision making”, says Jhonny.

Pricing is another critical factor for the sustainability and growth of a business. According to Jhonny, adjusting prices strategically requires sensitivity to understand customer behavior and the market.“Avoid periods of greater financial sensitivity, such as the beginning of the year, and clearly communicate the added value of the service. When the customer realizes the benefits of what you offer, he tends to value the partnership, even with price adjustments”, he points out.

In addition, the vice president of SERAC warns that customers who opt only for the lowest price often migrate easily.“Focus on retaining those who recognize the quality and value of their work. These customers not only remain longer, but are also advocates of your brand in the” market, concludes.

Check out seven suggestions from Jhonny Martins to successfully climb in 2025

1. Automate operational processes: invest in tools that reduce manual labor and increase productivity.
2. Invest in digital platforms: expand your online presence to reach new audiences.
3. Use artificial intelligence for data analysis: identify patterns and make decisions based on accurate information.
4. Monitor customer satisfaction in real time: feedback tools help you adjust services as needed.
5. Adjust prices based on value added: highlight the benefits of the service to justify planned increases.
6. Plan adjustments in strategic periods: avoid moments of high financial sensitivity of the client.
7. Focus on retaining qualified customers: prioritize who recognizes the value of your work and build long-term partnerships.