Edan Tech Acquires Stake in Grab&Go and Advances in Embedded Finance

Edan Tech, the technology arm of Edan Financial Group, has announced the acquisition of a stake in the fintech company Grab&Go Soluções em Meios de Pagamentos. This strategic move aims to drive growth and the offering of innovative financial products and services, focusing on the concept of Embedded Finance by leveraging the synergy and complementarity of the two organizations' portfolios.

Headquartered in Campinas (SP), Grab&Go was founded in 2020 and currently holds a market valuation of R$ 10 million. The fintech offers a complete White Label platform, enabling organizations across various sectors to implement their own banking operations. Specializing in innovative payment solutions such as Pix with Change, BolePix, and ATM Pix Withdrawal, Grab&Go generates over one million payment slips per year and transacts R$ 12 million monthly, serving some of the country's major banks and fintechs.

Eduardo Silva, Co-Founder & CEO of Edan Financial Group, highlighted Grab&Go's innovative nature as a crucial factor in the negotiation. “Grab&Go has several solutions that can be applied on a large scale, something the market has not yet been able to develop at the same pace. Our idea is to integrate these tools with Edan's solutions, leveraging the growth of both institutions,” explained Silva.

The companies will continue to operate autonomously but will be able to combine their best practices and solutions. “Grab&Go's leadership will remain with its founders, while Edan executives will serve on strategic committees, focusing on market expansion,” stated Silva. The business model anticipates that demands handled by one company will be directed to the other when there is complementary expertise, respecting each corporation's autonomy.

Rafael Almeida, Co-Founder of Grab&Go, sees the partnership as an opportunity to accelerate the company's growth. “With the support of Edan Tech, we will have access to a broader portfolio of solutions, as well as know-how and credibility in the financial market, which will allow us to expand our operations agilely and efficiently,” said Almeida.

In addition to Edan Tech, Edan Financial Group has other divisions such as Edan Finance, specialized in financial solutions, and Edan Pay, which offers POS (payment terminals) with innovative solutions. Edan Pay resulted from the acquisition of the sub-acquirer Cobratudo, which occurred in September 2022. The group also provides credit for corporate clients through FIDCs, international remittances, payment slips, and online sales processing.

Eduardo Silva emphasized that the acquisition of Grab&Go is just the beginning. “Our goal is to achieve rapid growth, both organically and inorganically. Over the next two years, we will continue to evaluate new fintechs for potential acquisitions. This approach is part of our corporation's DNA and is already in our roadmap,” concluded Silva.

With this acquisition, Edan Financial Group reinforces its commitment to innovation and expansion in the financial market, offering integrated and robust solutions to its clients.