DM and Chilli Beans sign partnership for Pix offer in installments

The Chilli Beans network, specialized in glasses and accessories, has partnered with DM, a financial services group focused on credit management, to offer DM Pag, a payment method in the mold of BNPL (buy now pay later), popularly known as Pix parceledo. Operations should start covering 1100 points of sale, between stores, kiosks and flagships. The expectation is that the modality consolidates customer loyalty and brings 10% of increased sales for the next year.

According to Ariane Bete, Commercial Director of DM, the partnership emphasizes the importance of diversification of means of payment in the current market.“O Brazilian already has the custom of making purchases on credit, but there is still a portion of the public that does not have access to the appropriate financial services. DM Pag is a product that allows the consumer to make the purchase even if he does not have a credit card. Very quickly, directly at the cashier, he can apply for the credit and be evaluated instantly. With the approved credit, he pays the first installment on Pix and then pays the rest month by month”.

“A Chilli Beans is driven by innovation. We love bringing new technologies to our ecosystem. We are excited about the possibility of offering the Pix in installments to our customers. Counting on DM as our partner at this time helps us bring this differential with excellence and quality”, says Caito Maia, CEO and founder of Chilli Beans.

Chilli Beans started its activities in the late 90s, and today is the company top of mind in the eyewear and accessories sector in Latin America. The brand is present in more than 20 countries around the globe. According to Ariane Bete, the expectation is soon to strengthen the partnership with the network. “We are talking to offer more means of payment to customers of Chilli Beans, increasing their purchasing power and ensuring that they can have a good experience in the stores”, concludes Ariane Bete.