Dynamize facilitates personalized campaigns with new functionality

Dinamize, a multichannel marketing automation platform, has just strengthened its ecosystem with an innovative feature to enhance customer relationship management: the RFM Matrix, developed to optimize the analysis of Recency, Frequency and Monetary Value (RFM) data, the solution comes to simplify advanced segmentation of contact bases, offer strategic insights and drive personalized results for digital businesses.

The functionality allows companies to automatically identify patterns of purchasing behavior, classify customers by level of engagement and value to the business and run highly targeted campaigns. With intuitive visualization and integrated into the platform, the RFM Matrix eliminates the need for manual processes or complex connections between systems, saving time and strategic resources. 

“We are transforming data into action in a simple and effective way. The RFM Matrix empowers companies to understand their customers and communicate more accurately and with” results, says Jonatas Abbott, CEO of Dinamize.

How the RFM Matrix transforms the E-commerce experience

With the novelty, companies can create specific actions for VIP customers (high value and frequency of purchases), reactivate inactive consumers with personalized messages, nurture promising leads that have not yet finalized a purchase and automate campaigns to stimulate repurchase. Visual and dynamic segmentation facilitates the prioritization of audiences, ensuring that each communication is relevant and timely. 

The RFM Matrix reflects our commitment to delivering a complete solution for the brands served.We want to support our customers at every stage of the consumer lifecycle: from nutrition and sales to retention and in-depth analysis of” behavior, says Abbott. 

Once restricted to fragmented analytics and manual efforts, RFM segmentation is now accessible in a few clicks on the Dinamize platform. The functionality integrates naturally with existing features such as marketing and sales automations, email, WhatsApp and SMS triggers, and performance reports, consolidating Dinamize as the ideal choice for e-commerce stores looking to unite agility, personalization and strategic data in a single environment.