How to create more effective marketing campaigns on WhatsApp?

With more than 2 billion active users around the world, WhatsApp has consolidated itself as the most popular instant messaging application on the planet. As a consequence, the platform has become one of the main communication channels between brands and consumers.Inclusive, a recent study conducted by the National Confederation of Shopkeepers (CNDL) in conjunction with the Credit Protection Service (SPC Brazil) identified that about 67% of Brazilian companies centralize sales in the app. The truth is that the agility and proximity that the feature provides a unique opportunity for assertive marketing strategies. 

According to Felipe Otoni, founding partner and CVO of SegSmart, a company that aims to optimize the processes of selling products and services in digital, transforming conversations on the platform into conversions requires much more than just mass messaging. “Entrepreneurs of any size and segment can find in WhatsApp a powerful ally to engage customers and boost marketing. However, in addition to a tone of creativity, it is essential to have planning and know how to use the tool in an appropriate manner”, he says. 

Thinking about helping entrepreneurs to excel in digital communication with their customers, the expert listed the three fundamental tips to develop more effective marketing campaigns on WhatsApp. 

Do not underestimate audio transcription

There are some tools on the market such as SegSmart Web Plus, extension for WhatsApp Web that optimizes lead management and increases sales by up to 93%, which provide the audio transcription service.“Nthis functionality, you can know what was said in the message before even giving the play in audio. In practice, this is a great way to bring efficiency to communication, as well as facilitate data analysis that can bring valuable insights to the entrepreneur, allowing actions such as personalization of future interactions, identification of consumer behavior trends and the identification of” improvements, says Otoni. 

Get out of the box

Developed by Japanese Taiichi Ohno for Toyota Motor Corporation, Kanban is an innovative method that consists of a project management structure that uses visual tasks to manage workflows. “To differentiate itself from the competition you need to get out of the box and go in search of disruptive strategies. Kanban, for example, can be applied in WhatsApp and allows an organized management of conversations, since it makes the visualization of conversations easier and more practical, providing agility in customer service”, explains the CVO. 

Bet on multiusers 

Tools that allow the entire sales team to use the same number of WhatsApp will be increasingly sought by users. “The connection of the team, the monitoring of calls and the possibility of transferring conversations between the attendants, makes customer service more agile and efficient. It is important to remember that the current customer is looking for effective services. That is, the sales team needs to have simplified, easy and practical processes”, says the expert.