With cutting-edge technology, startup Quick Buy predicts to increase customer sales by up to 18.5% on Black Friday

THE Quick Purchase, a tech startup specializing in custom checkout solutions, hopes to boost sales for its customers during Black Friday 2024 by up to 18,5%. This increase is a result of advanced technology and the efficiency of the company's platform, which simplifies the purchase process by removing obstacles such as long registrations and few payment options.The startup solution offers a more agile and fluid shopping experience, boosting conversions.

Quick Buy serves brands such as Hoka, SideWalk and Keep Running, seeking to increase their sales and optimize the experience of their consumers, especially on busy dates, such as Black Friday.

According to Neotrust data, Brazilian e-commerce is expected to bill R$ 9.3 billion on Black Friday this year, representing an increase of 9.1% compared to 2023in this scenario, technological solutions, such as those offered by Quick Purchase, are essential to maximize conversions, especially in one of the most important moments of digital retail.

Among our customers, growth can reach up to 11 percentage points, as promotions exceed the factors that usually lead to abandonment. However, the dispute for customers on this day is large and with tighter margins, each conversion point is essential for the profitability of the” campaign, says Konrad Doern, Head of Revenue of Quick Purchase.

AI for retail

Last month, Quick Purchase launched its most advanced cart recovery tool, based on artificial intelligence. This technology optimizes service via website and WhatsApp, simulating a virtual seller that interacts directly with customers, answering questions and finalizing purchases. The innovation has already shown significant results, as in the case of Hoka, which recorded a recovery of 14.1% in abandoned carts. The tool stands out for personalizing the shopping experience and maximizing conversions, offering retailers an essential solution to increase their sales.