Five tips to increase conversions with virtual catalogs on WhatsApp

The advancement of digital business and the popularization of conversational commerce have solidified WhatsApp as one of the key sales channels in Brazil. According to a We Are Social survey (2024), 96% Brazilians use the app daily, while a SEBRAE study (2023) shows that 72% small businesses already use it as their primary sales tool. **Note:** The numbers "96%" and "72%" are likely placeholders or contain errors. They should be replaced with the actual figures for an accurate translation.

Consequently, specialized platforms are gaining traction by offering solutions that enhance app usage for conversion. According to André Campos, CEO of VendizapThe company's interface was developed to transform every interaction into a personalized sale on WhatsApp. "Vendizap can be used by any company looking to start or optimize their online sales. But it's especially suited for those already selling and seeking organized scaling, faster customer service, greater order control, and more conversions on WhatsApp, regardless of the segment," he explains.

Internal company reports show that retailers using integrated catalogs convert up to 30% more than those who only use standalone messages. "Our goal is to support entrepreneurs who want to digitize their businesses without relying on marketplaces or complex websites, using a tool already part of their daily routine: WhatsApp," the statement concludes. Fields.

Next, check out the expert's tips for boosting results with virtual catalogs:

1. Create your community on WhatsApp: Gather groups with loyal and interested customers. Offer exclusive content, flash promotions, and share behind-the-scenes glimpses of the business. Closeness strengthens the bond and generates trust.

2. Use Instagram and Facebook as a daily catalog. Fuel your social media with products, testimonials, and behind-the-scenes content. Explore Reels, Stories And surveys to engage. “If you only post products, you become a digital flyer. People want connection, not just price,” emphasizes Fields.

3. Put your store on the map with Google My Business: Create a free profile, keep your hours and photos updated, and encourage customer reviews. "People searching on Google are ready to buy. This is the hottest traffic there is," emphasizes the [missing text] CEO of Vendizap.

4. Highlight key products with visual appeal: Highlight strategic catalog items using high-quality images and tags like "Best Seller" or "Weekly Promotion." This draws customer attention and increases conversion chances.

5. Treat the catalog as an active sales tool: Don't just use it as a digital catalog. Send it regularly to customer lists and groups, personalizing it based on their consumption profile. Frequent updates strengthen relationships and increase repeat purchases.

6. Always measure and adjust: Monitor metrics such as openings and clicks on links. Tools like Flipsnack, Linklist, or trackable PDFs allow you to identify what engages most and continuously improve the catalog.

The guidelines emphasize that success in digital sales depends as much on good tools as on how the entrepreneur relates to their customers. In this regard, André Campos Highlights the importance of viewing WhatsApp as more than just a messaging channel. "These practices show that selling on the app goes far beyond just responding to messages. When the entrepreneur creates a community, positions themselves on social networks, appears on Google, organizes their catalog, and measures results, they transform the app into a channel for relationship building and recurring sales," concludes the author.