5 Tips to Boost Your Online Sales in 2025

Brazilian e-commerce continues to break records and expand its market relevance. In the first quarter of 2024 alone, the sector generated R$174.44 billion, according to the Brazilian E-commerce Association (ABComm), representing a 91% increase in revenue compared to the same period last year.

This growth leads us to question: how will the sector perform in the first three months of 2025? We expect continued innovation and investment in technology to further propel this advancement.

Considering this, Magis5, the automation and integration hub that aids in managing businesses on marketplaces, shares five tips to boost your e-commerce and start 2025 on the right foot.

1. Organization and focus on optimization

To build a successful e-commerce business, inventory organization is crucial. A system for managing inventory, integrated with your sales platform, ensures product availability, prevents financial losses, and provides a more satisfying customer shopping experience. 

By having precise control over your inventory, you avoid selling unavailable products and optimize your investments, ensuring the financial health of your business.

2. Process automation

For sellers looking to scale their businesses in 2025, automation is crucial. Beyond automation, integrating your store with major marketplaces is a critical step to expand your online presence and boost revenue.

For example, Magis5 connects sellers to Brazil's largest players, such as Magalu, Shein, Shopee, and Mercado Livre, automating tasks like sales management, inventory, invoice issuance, and shipping. 

"With automation, all sales made on different marketplaces can be centralized on a single, automated platform. This ensures more efficient management, and the chance of errors like incorrect product shipments decreases significantly," explains Dias.

Therefore, investing in the right tools that integrate all these systems not only simplifies management but also creates a more satisfying shopping experience. This translates into a more agile and hassle-free journey, essential for maintaining competitiveness in the market. Baymard Institute research, involving 4,384 US digital shoppers, revealed that 24% of consumers abandon their carts due to the requirement of creating an account, and 17% abandon due to a complex checkout process. By simplifying these steps, companies reduce the risk of abandonment and increase conversion rates, ensuring more sales with less friction.

3. Focus on the customer experience

Customer experience is crucial for building loyalty and generating referrals. Investing in efficient support, with quick and accurate responses, is essential. 

"Essential CRM (Customer Relationship Management) tools exist to strengthen customer relationships, by cross-referencing data and retrieving interaction histories, whether from conversations, purchases, or even simple browsing. This allows for a more personalized and effective approach to customer service, increasing customer satisfaction," points out Claudio Dias. 

 Furthermore, automating tasks like welcome emails and chatbots speeds up service and increases customer satisfaction.

 A research published by Similar Web shows that automated welcome emails sent by e-commerce companies had a conversion rate of 51.91%. Another study, this time from Poli Digital, reveals that 61% of consumers view interactions with chatbots positively, highlighting the importance of this technology in customer service.

4. Data use for strategic decisions

Monitoring store performance and understanding consumer behavior are essential steps for adjusting strategies and maintaining competitiveness. "Constant monitoring of KPIs (key performance indicators) is important to identify bottlenecks, improve processes, adjust the route, and achieve desired results," complements Claudio Dias. 

The Magis5 platform, for example, offers advanced dashboards for BI (Business Intelligence) data analysis, enabling companies to monitor their performance in real time, identify improvement opportunities, and make decisions based on accurate and up-to-date data. BI is a technology that utilizes tools and processes to transform large volumes of raw data into valuable information, facilitating analysis and strategic decision-making.

Furthermore, trend forecasting tools are allies for companies seeking to understand and anticipate consumer behavior, creating products and campaigns that align with what will become consumer desires. 

Another important aspect of analyzing consumer data and preferences involves the intelligent use of keywords in product descriptions. This is crucial for increasing visibility and ranking in search engines, making it easier to locate the product.

5. Trust customer recommendations and testimonials.

An effective strategy for boosting e-commerce sales is investing in customer recommendations and a strong social media presence. Data from Similar Web shows that approximately 70% of online shoppers read between one and six reviews before making a purchase decision. Furthermore, 61% of US consumers made purchases after reading recommendations on blogs, highlighting the influence of third-party content. **(Note): The strings "70%" and "61%" are clearly not standard numerical representations. They likely represent percentages or another type of data that has not been fully translated, or is missing context. The translation reflects this ambiguity.** 

Younger generations also show a strong tendency to seek products on social media: 54% of Gen Z buyers and 58% of Millennials say social media is a more effective place to discover new products in online searches. 

Another important point is focusing on robust content present online, even on product pages. Information is one of the primary factors influencing consumer purchase decisions. For products to stand out and build customer confidence, pages need to offer clear, detailed, and engaging data, directly impacting buying choices. Including videos, animations, or even interactive guides can enrich the experience, and good photos are also essential for conveying the quality and details of the product. 

Attention to the fact that consumers tend to trust the opinions of other buyers. Therefore, including reviews from other customers and testimonials about the product usage experience creates trust and generates social proof that can influence the purchasing decision. 

"With these practices, e-commerce can not only keep pace with market growth, but also stand out, attracting more customers," reinforces the CEO of Magis5.