RD Station hosts a free online event to boost sales during Black Friday

The second half of the year concentrates dates of great movement for sales.And Black Friday, which happens in November, is one of the most expected for trade. However, to optimize results, it is necessary to organize and anticipate. Thinking about preparing the brands for the dates of the year-end sales calendar, RD Station, TOTVS business unit, promotes in the august 19th, from 14h, the Black Friday Mission.

In this free online event, Fabio Duran (Hubify), Felipe Bernardo (e-commerce consultant, former Pink Mouth and Sephora) and a team of RD Station experts present a step-by-step strategy for high performance, aiming at how to attract interested leads, how to hyper customize and automate communication, how to prove the return on investment of stocks and identify the best channels.

In four content blocks, participants will see how to use AI in Marketing actions, personalizing experiences and automating processes for a smarter and more profitable Black Friday.The event will also go through WhatsApp strategies to engage customers, recover abandoned carts and boost sales with targeted and high-impact messages.In addition, success stories and a series of tips will be shared to ensure predictability, well beyond November.

“As pointed out our last edition of the RD Station Marketing and Sales Panorama, 72% of companies did not meet their sales targets in 2024, but 87% increased the numbers expected for this year. Black Friday is one of the most promising dates for this, but it is necessary to anticipate, create a multichannel strategy that has predictability and guarantees the expected results”, explains Vicente Rezende, CMO of RD Station.

For more information and registration on the Black Friday Mission access the site.