Meet the 60 Best Companies to Work For in 2024

Great Place To Work, a global consultancy that works with the mission of building a better society, transforming each organization into a “Great Place To Work for All”, has just announced the 11th edition of the award of the 60 Best Companies to Work Retail ranking. The winners were divided into four categories: Small, Medium, Large and Super Large.

The winning companies are distributed in 12 Brazilian states, especially in the southeast region with 28 award-winning companies, and have, on average, 41 years of existence.

One of the highlights of the study is that among the 60 companies awarded in 2024, the hybrid work model, which combined face-to-face and remote work, maintained in 77%, as well as in the 2023 edition. Already the practice of reducing hours had a small drop in the two years analyzed, from 17% in 2023 to 15% in 2024, indicating that this initiative is still offered by a limited portion of companies.

The proportion of organizations offering flexible hours to employees has grown from 67% in 2023 to 73% in 2024, indicating a positive trend in allowing greater autonomy to employees. On the other hand, the offer of home office has suffered a slight decrease, from 80% in 2023 to 77% in 2024, which may reflect an adjustment in remote work policies as companies seek to balance face-to-face and distance practices. These data highlight the continuous adaptation of companies to meet the needs of employees while adjusting their flexibility strategies.

Another point that draws the attention of the research is the profile of employees among the winning companies. There is a strong female participation, of 53%, however, in high leadership positions women occupy only 28%. Following in this sense, among the CEOs of the awardees, 85% are men, reflecting a low female representation in the highest levels of leadership. This highlights the importance of implementing initiatives that promote gender equality and encourage the female ascension to executive positions.

As for the adoption of mental health and wellness practices, it remained high, with 95% of the companies that earned the GPTW seal implementing these actions.

The study also shows that the practices of companies when employees have children, 8% of the Best Companies to Work For offer maternity leave above 120 days required by law. For paternity leave, the period required by law is 5 days, and 37% of companies offer more time than that.

The GPTW survey shows that 35% of the winners stood out in sustainability actions, an increase of 7% compared to the 2023 study. Among the recognized, 17 are signatories of the UN Global Compact (United Nations Organization), a globally recognized initiative of corporate sustainability.

As for voluntary turnover in the awarded organizations, there was a growth from 14% in 2022 to 18% for this year. Despite this increase, it is important to note that these indexes still represent a low voluntary turnover compared to many organizations in this sector.

The GPTW concluded in the ranking this year that 67% of companies use mentoring programs for the development of their employees. However, there is a disparity compared to coaching programs, offered by only 23% of companies.

When it comes to benefits, 55% of the Best Companies to Work For GPTW Retail offer scholarships for undergraduate or graduate courses and 63% have corporate university.In addition to these indicatives, 33% of the award-winning companies offer language courses and 30% provide funds for the employee to use in the development program they want.

Check out the full study at the link below:
https://conteudo.gptw.com.br/estudo-varejo-2024