Congress Brazil Mobile & Expo 2026 consolidates Sao Paulo as Latin American hub of the mobile market

The smartphone revolution in brazilian retail finds in the CBM 2026 Congress Brazil Mobile & Expo the strategic stage to accelerate sales, innovation and digital transformation, as well as a meeting point for business and new partnerships. The event takes place from March 20 to 22, 2026, in the Anhembi District, Sao Paulo (SP), bringing together the main players in the sector for three days of business, strategic content, learning and networking.

Unlike conventional fair models, CBM positions itself as a strategic hub to expand sales, generate leads and establish business partnerships with decision makers from across the mobile sector. The program includes an exhibition area with national and international brands, segmented content arenas and exclusive formats of visibility for companies that operate in an increasingly competitive environment.

“More than an event, CBM is the convergence point of the mobile market, where strategies meet, opportunities materialize and the future of retail is built”, says Carlos Clur, CEO of Grupo Eletrolar All Connected.

A showcase of solutions

Among the confirmed exhibitors are national and international manufacturers, distributors, mobile-first startups, payment platforms, digital security, logistics and IoT focused on mobile retail, such as Hrebos, Mobsystem, Legend Tech.

The event will be attended by big names in the market, such as: Alfredo Soares (founder and mentor of G4 Education and president of the Integrated Store, and Tallis Gomes 'president of G4 Education, Thiago Nigro 'founder of Grupo Primo, among others.

The program includes tracks on retail, marketing, payment methods, logistics, technology and data, as well as panels on sales, ESG, innovation and after-sales. The exhibition area will bring together manufacturers, distributors, startups, fintechs and technology companies presenting solutions for the entire mobile chain.

Current scenario

According to Abinee, the Brazilian electronics sector earned R$ 249.7 billion in 2024, which represents 8.6% of industrial GDP and generates 284 thousand direct jobs. Within this scenario, the mobile segment is one of the main growth drivers, reflecting deep changes in consumer behavior and accelerating the digitalization of retail. It is in this context that CBM 2026 consolidates itself as a strategic platform to connect brands, anticipate trends and boost new businesses.

 79% of smartphone users have purchased online in the last six months.
 70% of online retail accesses came from mobile devices (Kobe Apps).
 94% search for information on mobile during purchases and 80% search for products before buying (Google).

Accessory market on the rise

The number of connected phones in Brazil in June 2025 is 272 million smartphones in use, representing 1.3 devices per inhabitant, according to a study by FGV.

Each of these devices represents the possibility of selling not one, but several accessories. Although specific billing data for the accessories market in Brazil are lacking, the global and e-commerce numbers already give a good idea of the size of this opportunity. In 2024, the global market for mobile accessories was valued at US$ 112 billion, with an average growth of 6.8% per year until 2030.

CBM 2026 will be the environment to turn these numbers into opportunities.

With the mobile market rapidly expanding and directly influencing consumption in Brazil, CBM 2026 offers the ideal environment for retail, industry and service leaders to expand results

• Anticipate trends: access to insights into consumer behavior, mobile-first technologies and new sales channels.
• Generate business: structure that connects manufacturers, distributors, retailers, fintechs and startups, creating real sales opportunities, partnerships and market expansion.
• Technology integration: content trails, expert dashboards and solution demonstrations that support the adoption of multichannel models, improve efficiency in sales, logistics and service.

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Service
Date: 20 to 22 March 2026
Location: Distrito Anhembi & Sao Paulo/SP
Hours: 09h to 20h