Swile revolutionizes recruitment with social media campaign and increases applications in 30%

Swile, the leading French corporate benefits company, conducted a campaign on its social media platforms to attract new talent and saw a 30% increase in applications between April and June of this year. There were over 10,000 registrations on the website during this period for opportunities in technology and marketing, with videos that garnered over one million views on Instagram.

The strategy, resulting from the partnership between marketing and the human resources department, was implemented in phases and began with a post about an affirmative opportunity for women software engineers. The Instagram post about the vacancy was led by influencer Ana Chiyo and received 1.2 million views, with approximately 3,000 applications. The collaboration of the two internal departments on a social media project also led to a growth of 7,000 followers on Swile's LinkedIn and Instagram profiles.

Bruno Montejorge, VP of Marketing at Swile Brazil, explains that the idea arose from the desire to reach a broader and more diverse audience in an engaging manner. ”Therefore, we used Instagram as a way to break away from the conventional, not only attracting talent but also making followers see Swile as disruptive and innovative.". 

The new phase of the campaign began on July 15 and is focused on an opportunity in the sales area. Check it out. here. Applicants can check other details about the opportunities on the website /www.swile.co/en-br/careers or profiles of the Instagram e Linkedin.