THE iD, one of the country's most innovative advertising agencies, is leading an unprecedented campaign by Nike for Black Friday, focusing on its digital channels and app. Between November 21st and 24th, the brand will offer coupons with exclusive discounts on selected products across five segments: Skate, Running, Football, Training, and Basketball. The promotion will distribute promotional codes for 15% to 25% off, or fixed values ranging from R$200 to R$300 in discounts on selected products.
The project will feature the participation of athletes and influencers who are partners of the brand, who will produce special content to be shared on their social media. Participating in the campaign are Kelvin Oliveira, a futsal athlete; Pâmela Rosa, two-time world skateboarding champion; Karol de Souza, an influencer with a focus on basketball; Almir Jr, Olympic finalist in the triple jump; and Ju Mamute, a fitness influencer.
To guarantee access to the coupons, users will need to follow content on the social media of influencers and athletes and find the promotional codes, which are hidden in the videos. These codes can be redeemed exclusively in the Nike App.
For Camila M. Costa, CEO and partner at iD, addressing different sports segments within the campaign is a direct way to inspire consumers. "The great insight of the action is to appropriate the commercial date, bringing an important reflection to the consumer on how sport is an important outlet in our path. Therefore, the unprecedented and interactive search and redemption of discount coupons, with the participation of athletes and influencers, further reinforces this message," she argues.
In addition to the participation of content creators, the strategy also includes the production of UGC content, with a focus on amplifying the action within the Nike App.
Technical sheet
Campaign: Black Friday Nike
Product: Nike App
Titles: Football, Basketball, Skateboarding, Training, Running
Client: Fisia - Official Nike Distributor in Brazil
Marketing Director: Gustavo Viana
Marketing CDM Executive Manager: Mariana Pires
Marketing Sr. Manager: Thiago Lia
Marketing Coordinator: Guilherme Salgueiro
Brand Creative Manager: Livia Pinheiro
Brand Creative Specialist: André Ferros
Agency: iD\
CEO: Camila Costa
Executive Business Director: Alessandra Sant'Ana
Business Director: Cristina Kuchiki
Business Manager: Carolina Vieira
New Business Director: Marina Fagionato
Chief Operations Officer: Thiago Carneiro
Executive Creative Director: Sthefan Ko
Creative Director: Guga Diehl
Head of Storytelling: Jorge Ponce Betti
Redaction: Fábio Brandão
Art Direction: André Pauletti
Production Directors: Paula Saraiva and Marisa Toledo
General Director of Strategy and Insights: Marco Sinatura
Strategy Director: Juliana Meirelles
Influence Director: Renato Santoliquido
Strategy Manager: André Costa
Head of BI: Priscila Sanita
BI Director: Eduardo Bernardo
Audiovisual Producer: Paranoid
Producer: Paranoid
Film Direction: Pedro de la Fuente
Executive Production: Marcel Weckx and Luiz Armesto
Production assistant: Fernanda Sousa and Karina Vallesi
Creative Research: Bruno Mota, Isabel Azevedo, Bruna Melo
Production Coordinator: Fernanda Hernandez
Coordination Assistants: Camila Aureliano, Dulce Fernandes, and Juliana Romano
Director of Photography: Pedro de la Fuente
Camera operator: Arthur Miceli "Kao"
Assistant Director: Juliana Antich
2nd Assistant Director: Bruna Bismara
Production Director: Gisela Takara
Costume Designer: Luise Federman
Contra Regra: Rodrigo Silva dos Santos
Make-up/Hair: Simone Souza
Production Manager: André Bustamante
Post-production coordination: Layssa Pascher
Coordination Assistant: Igor Luis
Post-doctoral assistants: Kaio Shot and Felipe Franco
Montador: Pedro de la Fuente
Finalizer: Arthur Schneider
Color Correction: Bleach Filmes
Sound Producer: Cabaret
Music Production: Mauro Kuschnir
Composer: André Henrique and Guilherme Azem
Mixing: Gab Scatolin
Finalization: Mauro Kuschnir and Gab Scatolin
Service: Ingrid Lopes, Junior Freitas and Barbara Russiano
Coordination: Chandra Lima, Mavi Capelasso, Leonardo Vieira, and Débora Mello
