Focusing on accelerating results in retail, Adyen, the leading payment technology provider for large companies in the country, will participate in the E-commerce Brasil Forum from July 29th to 31st. The company will address Pix innovations, such as Pix Biometric and Pix Automatic, and demonstrate Adyen Uplift, its AI-powered solution designed to boost payment performance and generate more revenue for merchants.
The acquiring company will bring interactive demonstrations of its technology to the event, as well as exclusive experiences with major brands. The Adyen booth will feature a McDonald's space, in partnership with Arcos Dorados, for distributing traditional vanilla ice cream cones to clients and prospects. Activations will include another Adyen client, Havaianas, which will provide products to selected visitors.
The space also reinforces Adyen's commitment to sustainability, reusing structures and materials from previous events, aiming to reduce environmental impact and promote more conscious practices.
"More than just presenting solutions, the E-commerce Brasil Forum allows us to hear directly from retail leaders and understand their priorities. The evolution of Pix and the use of AI are increasingly strategic themes, and this exchange helps us drive innovations that truly make a difference in payment performance," comments Renato Migliacci, Vice President of Sales at Adyen Brazil.
Simpler Pix and smarter payments
Adyen was a pioneer in offering Pix since its launch in 2020, and today offers its key innovations. Launched in the first quarter, Pix Biometrics, via the Straight-Through Processing (STP) journey, eliminates checkout steps like opening a bank app or copying codes, simplifying the payment experience. The Pix Automatic payment method, launched last month, allows for recurring payments, such as subscriptions or monthly accounts, similar to automatic debit.
For businesses, these innovations generate benefits like faster settlements, improved cash flow, and transaction costs up to four times lower than credit cards. Furthermore, there's a positive impact on conversion rates by reducing friction in crucial sales stages, and the potential to reach customers without credit access.
"This year, we will also share the impact of Adyen Uplift, a unique solution in the market, built on our unified platform, which processed over one trillion dollars in 2024," explains Migliacci. The solution allows AI models to exchange information and learn from each other's decisions, aiming to reduce fraud and increase conversion automatically. With the solution, C&A saw a 4.71% increase in approval rate, resulting in R$1.24 million in additional sales and R$1 million in chargeback savings in just six months. Arcos Dorados saw a 2.61% increase in payment authorization rate and a 90.1% decrease in manual risk and chargeback rules."
