Brazilian e-commerce moves R$ 100.5 billion in the first half of 2025

Brazilian e-commerce continues to expand. According to data from the Brazilian Association of Electronic Commerce (ABComm), the sector reached R$ 100.5 billion in the first half of 2025. This result is driven by the advancement of digitalization, the diversification of payment methods, and increased consumer confidence in the online environment.

Between January and June, over 191 million orders were recorded, with an average ticket of R$ 540. The number of online shoppers reached more than 41 million, reinforcing the relevance of e-commerce as a consumption channel for different profiles and income brackets.

For the second half of the year, ABComm projects an even more significant performance, driven by seasonal events such as Black Friday, Christmas, and international sporting events, in addition to the positive impact of Drex, the Central Bank's digital currency, which is expected to expand financial inclusion and facilitate transactions.

According to Fernando Mansano, president of ABComm, the outlook indicates sustainable growth and opportunities for the entire retail ecosystem. "Brazilian e-commerce is experiencing a moment of consolidation and innovation. Companies are investing in shopping experience, logistics, and new technologies, while consumers demonstrate increasing confidence in the digital environment. This combination strengthens the sector and expands its role in the national economy."

Overall, the first-half performance reinforces the strength of e-commerce in Brazil and its ability to adapt to new consumer demands. Through constant innovation and strategies focused on convenience, security, and personalization, the sector is consolidating as one of the main drivers of retail growth, paving the way for an even more positive second half.