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Lucien Newton is a franchising specialist with over 20 years of experience in the sector. VP of Consulting at 300 Ecossistema de Alto Impacto, he has formatted over 600 projects. He also teaches Franchise Expansion & Sales in the Specialization in Franchise Management at PUC Minas. His key experiences include his time in the expansion of Localiza, where he was recognized as one of the 20 most influential executives in franchising. As a consultant, influencer, and speaker, he has helped entrepreneurs achieve success in the franchising world.