LinkedIn Ads: boosting high ticket sales in the B2B market

Increasingly, companies intensify strategies to attract qualified leads with the aim of generating sales. This tireless nose is the result of an increasingly competitive market, especially in the B2B universe. When the sales cycle is longer and the average ticket is high, the accuracy in segmentation and the quality of leads are even more crucial.In this context, LinkedIn Ads emerges as a powerful tool, capable of offering the best possible segmentation and driving significant results for companies.

With more than 950 million users in more than 200 countries, LinkedIn consolidates itself as the largest professional network in the world. In Brazil, there are almost 100 million users. In addition to the global reach, LinkedIn stands out for the quality of the public, with 180 million senior level influencers, 63 million decision makers and 10 million senior management executives. According to HubSpot data, the platform is 277% more effective than Facebook in generating B2B leads & IS representing a vast field of opportunities for companies in this niche.

The strength of LinkedIn Ads lies in the ability to allow companies to target ads to specific audiences based on criteria such as job title, industry, organization size, seniority level, skills, interest groups, location, and even businesses that the user has previously worked on. This wealth of” “filters options enables marketing strategies to be directed to the exact ideal customer profile (ICP), increasing the likelihood of attracting qualified leads and consequently generating sales.

In addition to precise targeting, LinkedIn Ads offers unique ad formats such as Sponsored Content, Sponsored InMail, Dynamic Ads, and Text Ads that allow corporations to create personalized campaigns and impact users in a more relevant, non-invasive way. Sponsored InMail, for example, enables direct messaging to users' inbox, while Dynamic Ads makes content personalization with each user's profile information available, creating a more specific experience and increasing conversion rate.

Another relevant point is the low competition in LinkedIn Ads compared to other online ad platforms, which can result in lower costs per click (CPC) and per thousand impressions (CPM) for companies, providing flexibility in investments according to the objectives of the campaign. In the high ticket sales scenario, where the value of the product or service is significantly high and the sales cycle is more complex, the generation of qualified leads is critical to boost the growth of companies.

LinkedIn Ads stands out as a strategic tool to achieve this goal, offering the unique combination of precise targeting, personalized ad formats and a highly qualified audience.By harnessing the potential of this strategy, corporations can not only generate the ideal leads, but also establish connections, strengthen the brand and drive sales in a sustainable way.