Adtech Replica revolutionizes the production of advertising campaigns with Artificial Intelligence

Adtech Replica, part of the Landscape ecosystem, comes to market with an innovative proposal: to accelerate and automate the production of digital campaigns through the union of technology and artificial intelligence.The company, founded by Fernanda Geraldini, a professional with extensive experience in the Production area, promises to reduce by up to 80% the time required for the deployment of parts of a single campaign.

The process of adapting advertising pieces to different sizes, formats and information, which will be broadcast in various squares and platforms, is a common challenge for advertisers. This task takes a lot of time and ends up taking the availability of the creative team to dedicate itself to creation. It is in this context that Replica presents itself as an efficient solution.

“The whole journey takes place within the Replica website, starting with the budget that the customer assembles and approves, until the download of the pieces for publication. From a visual key, the campaign is deployed by a software that combines several artificial intelligence APIs and integrations focused on best practices and finishing necessary for the digital universe, whatever the channel, the media or the amount of”, explains Fernanda Geraldini.

Still in the platform testing period, Replica was able to deploy a 200-piece campaign in just a few hours, demonstrating the potential of the tool in streamlining processes that would normally take days or even weeks to complete.

Gustavo Gripe, CEO of Landscape, points out the importance of technology in the current scenario: “Media plans are increasingly diversified. Probably, we will soon reach a 1:1 customization. Taking the technology to the center of the table from now prepares Replica for the new context of scale in the production of” parts.

The arrival of Adtech Replica to the market signals a new era in the production of advertising campaigns, in which artificial intelligence and technology come together to optimize processes, allowing creative teams to focus on what really matters: creativity and strategy to impact the target audience.