Digital branch 'opportunity for business expansion in the digital market

I share with you a conviction that I carry: the importance of having a digital branch for the success of any company. But before I present you my concept of digital branch I need to clarify what is the parent company and what is a branch. So come on:

In the traditional concept the head office is the main headquarters of a company, where strategic decisions, central administration and main operations are concentrated. Already the branch is an extension of the head office, operating in a different place, but under the direction and control of the head office. The branch performs company activities, but does not make independent strategic decisions. In short: the head office commands, the branch executes. Presented this concept now what is the digital branch“?

A digital branch is the extension of its expertise in the online environment. It is the opportunity to take your knowledge, product or service to the digital market, reaching new audiences and expanding its possibilities. That is, the matrix, you/your knowledge and business offline, commands and directs your digital branch, that is, your online business based on knowledge or expertise.

We observe a growing movement of professionals and companies migrating to digital. Here I will talk a little more about the bias of digital branch of knowledge.Many seek to create courses or online mentoring to generate new revenue, but it is essential to understand that the digital presence should be seen as a complete business strategy.

First of all, we need to understand the difference between digital marketing e digital marketplacewhile the former refers to actions to promote your brand online, the latter represents the broad environment where all these actions take place.

What are the benefits of investing in a digital branch?

• Reduced costs: maintaining an online business is considerably less compared to a physical structure.
• Expansion of audience: the reach of your brand and message becomes exponential.
• Generating new revenue and opportunities: offering products and services online, together with marketing strategies, opens doors to new sources of revenue and brand consolidation.

But why is the digital market so important? DataReportal portal data reinforces this need:

• 86,6% of the Brazilian population uses the internet.
• The average daily browsing time is 9 hours and 13 minutes per user.
• 94,5% of users perform online searches monthly.
• 60,9% search for information about brands and products on social networks.

Based on these figures, it is clear the importance of positioning yourself in the digital market.

But how, in practice, to apply the concept of digital branch?

An experienced dentist, for example, can share his knowledge online through courses or consultancies. With this, he generates new revenues, consolidates his authority in the market and, most importantly, contributes to the growth of the area as a whole. His students, with their new knowledge, will also achieve better results, creating a virtuous cycle of development in the market.

The possibilities are numerous, regardless of the area of expertise. If you have not yet explored the potential of the digital market, it is time to create your digital branch and expand your horizons!

So, ready to create your digital branch and grow your business?