Pesquisa aponta o ranking dos assuntos mais engajados nas plataformas de vídeo em 2024

THE Winnin, a platform that uses proprietary AI to map cultural trends from the consumption of videos on the internet, reveals the 2024 ranking on the most engaged topics on major platforms in Brazil. According to the survey by Winnin, Brazil Beauty & Cosmetics it led engagement in 2024 with 1.07 million average interactions per video, reaching its highest peak in April, influenced by trend “Asoka Makeup Trend”. 

Then the theme stands out Celebrities and Influencers, where gossip and updates on the lives of personalities like Virginia, Hytalo Santos and Vihtube reached an average of 1.05 million engagements per video. Another theme that stood out in the last year was Religions and Esotericism with an average of 926 thousand engagements per video, winning a loyal audience, especially among young people aged 25 to 34.

The theme Relationships it maintained a constant engagement throughout the year, with an average of 842 thousand interactions. This performance reflects the continuous interest of the public in topics such as love, friendship and interpersonal connections, which always generate discussions and identification in networks.

Already the football, the national passion, occupied the fifth and last position in engagement, with an average of 711 thousand interactions. YouTube stood out as the main platform for more than 70% of the content created throughout the year, reinforcing its role as the favorite stage for discussions, analysis and exciting moments of the sport.

With real-time updated data and deep insights into audience preferences and behaviors, Winnin stands out as an essential tool for companies that are most relevant in culture. With more than 600 thousand mapped niches and real-time analytics, the platform offers valuable information that helps brands and companies adjust their marketing strategies according to the most relevant interests of the audience.

“The data from 2024 show that the cultural relevance of brands goes far beyond the obvious. Themes like Beauty, Celebrities and Religion (which even showed significant growth among younger audiences -, led engagement because they connect directly with the passions and aspirations of people. Understanding these cultural dynamics is no longer optional; it is essential to create strategies that truly connect with people. The ability to map trends accurately, as we do at Winnin, allows brands to always be one step ahead in the digital conversation.”, comments Pedro Drable, Head of Strategy at Winnin.