Eitri changes e-commerce market and reaches R$ 90 million in GMV

Eitri, a SaaS (Software as a service) company founded in 2024, has the mission of simplifying the creation of apps. Focusing on economy and quality, the company is transforming digital commerce by allowing Brazilian e-commerce to develop mobile solutions with three times more productivity and one third of the cost. Among its customers are prominent retailers such as C&A and Toymania. The company has already achieved more than R$ 90 million in Gross Merchandise Value(GMV).

The growth in interest in mobile e-commerce solutions and the need for accelerated digitization during and after the pandemic has generated many opportunities. The expectation is that the turnover in 2025 will be R$ 4 million.

Its co-founders, Guilherme Martins, Daniel Zupo and Joao Machado, have extensive experience in the universe of technology for digital commerce. The professionals have worked for years in e-commerce companies such as Americanas, Submarino and Shoptime. Together, they have thought of an innovative alternative, which differs from their competitors by allowing the construction of apps to be done in a simpler, scalable, flexible, agile, safe, modular and personalized way.

How work is developed?

The company transforms the development of applications for e-commerce in a more agile, efficient and accessible process. Using languages such as Javascript and Typescript, the solution allows a single code to be used for iOS and Android platforms, eliminating the need for parallel projects.With the help of a system design itself, interfaces are created quickly, and compilation takes place in the cloud, ensuring frictionless and accessible development of any device backend the structure serverless it is a practical option.In addition, the deploy it is immediate, without going through the traditional approval of app stores, giving teams the autonomy to manage the entire app lifecycle with independence and agility. In practical terms, Eitri offers the platform, while the customer deploys and customizes the app from pre-defined verticals or starting from scratch.

The autonomy of squads it is a central point.Each team works on its own workspace, with isolated codes, ensuring that any errors of a team do not affect the others. This approach allows deploys frequent and independent, eliminating “release train” Traditional and aligning with the fast pace of business demands.Eitri Manager also reduces barriers to business and quality areas by offering features such as QR Code testing and full control of users and permissions.With just one click, you can perform deploys or rollbacks, ensuring greater control and flexibility to deliver fast results and with high quality.

“We arrived in the market with the purpose of simplifying the lives of brands that need quality mobile digital presence, especially e-commerce. Our mission is to help companies, in partnership with their agencies and suppliers, to develop native applications in a more accessible and efficient way. With our own technology, we accelerate the creation process, making it simple, agile, modern and fully customizable. We want to transform this process into a practical and uncomplicated experience, allowing everything to be done quickly and efficiently, resulting in applications that engage users and are differentiated for the” brands, says Guilherme Martins, co-founder of Eitri.

Name symbology

The name of the company is the same as the dwarf from Norse mythology who forged it Mjolnir and other magical artifacts to the gods, demonstrating exceptional skills as a blacksmith and builder.This archetypal connection to the reference of Norse mythology draws an analogy to the fact that building apps through Eitri is so fast and practical that it even seems magical.