Firehouse Subs expands presence with entry into the delivery market --- This translation maintains the original tone and context, ensuring that the message about Firehouse Subs' expansion into the delivery market is conveyed accurately and naturally in English.

With just over 100 days of operation in Brazil, Firehouse Subs takes a new strategic step to consolidate the brand and expand the reach of the operation in the Brazilian market premiuns, announces the integration of delivery service to its business model, providing customers with the opportunity to enjoy all the flavor and quality of its menu in the comfort of home.

In addition to increasing convenience for customers, the novelty also expands the brand's presence beyond the regions where there are no physical stores, thus accelerating the possibilities of reaching new audiences by offering a menu recognized for the variety and freshness of ingredients and delivering the gastronomic experience of the stores directly to the table of consumers, as explained by Firehouse Subs CMO, Daniel Packness.

“In this new sales channel, our customers can check our offers and the menu full of highlights, which can now be ordered online, and that will reach the customer following the same standard of excellence of our stores. They will be prepared with high quality ingredients inside a crispy bread on the outside and soft inside, and redoubled care to keep the unique flavor and provide pleasurable experiences”.

Also according to the executive, before joining the model, the company structured a logistics structure to ensure an agile and efficient service journey.

“We took care to develop the packaging that would guarantee the quality in the delivery of the sub in the same way that the consumer would withdraw directly at our counter. With the opening of this new channel, we made available to our customers the convenience of receiving Firehouse Subs in their homes, in addition to providing an opportunity to experience new audiences, who have not yet had the opportunity to try our subs”.

CMO also notes that, in addition to delivering convenience and practicality, the launch of the new service is still a strategic milestone for Firehouse Subs in Brazil.

“Our focus has always been on delivering products of excellence and with this new operation we ensure that even more people can have access to the quality and unmistakable flavor of our subs.It is an important step to strengthen our connection with consumers and accelerate our” growth.

The delivery service, according to Packness, is already available on iFood and will soon arrive on other platforms IO initially for the region of Guarulhos, on an experimental basis, before being made available to other squares.