Atomic Group inaugurates new headquarters in Santa Catarina

Atomic Group is expanding its market presence and announces its newest headquarters in Santa Catarina.

According to the group's founder and CVO, Filipe Bento, the new space will be intended to receive purpose-driven entrepreneurs, with the central concept being the "House of Microecosystems." The concept, envisioned by the executive himself, proposes a new way of looking at the future of entrepreneurship in the era of artificial intelligence.

"How to build businesses that not only resist but thrive in the era of artificial intelligence? This is today one of the most pressing issues among entrepreneurs from all sectors. Micro-ecosystems emerge as a promising path: lean, agile, and highly specialized business models, capable of growing even in a scenario dominated by automation. They connect startups, experts, and platforms, generating networked business and innovation opportunities," explains Bento.

New address

The new address of Atomic Group was carefully chosen: the HIGH TECH Business Center, on SC-401, in Florianópolis (SC). SC-401 is known as the "Santa Catarina Silicon Valley," a region that concentrates some of the most innovative companies in the country. "Being there is being at the center of the ecosystem. And that is precisely what the new ATOMIC space proposes to be: a hub of strategic intelligence, real connections, and high-density business," says the CVO. 

And nothing like a traditional office. The new unit was designed to be a living space, with mentorships, training sessions, recording sessions, and in-person and relationship experiences. A space for entrepreneurs to think out loud, with clarity and focus, two scarce assets in times of information overload and noise.

Microecosystems

But, after all, what are they? The group's CVO explains that while traditional ecosystems still maintain a central command structure (with startups and partners orbiting a large corporation), microecosystems eliminate centralization and operate in a distributed, collaborative, and agile manner, without rigid hierarchies.

Traditional companies face bottlenecks such as rigid hierarchical structures; slowness in innovating; difficulty in scaling without inflating costs. On the other hand, micro-ecosystems allow for: scale without structural weight, utilizing smart partnerships instead of massive hiring; continuous innovation, as each member contributes with insights and solutions; resilience, since risks are shared in a network; and speed of execution, as decisions flow without bureaucracy.

In practice, a microecosystem is structured through strategic connections and its founder acts as an orchestrator, connecting the dots, sustaining the vision, and taking care of the culture, but does not need to be the center of all operations, nor command micromanagement. "The entrepreneur no longer wants to own the structure. They want to own the results," summarizes Filipe Bento.

Market trend in 2025

Collaborative networked models, such as micro-ecosystems and co-creation platforms, are gaining momentum in Brazil, driving innovation and efficiency across various sectors. Although there is no consolidated value solely for these formats, they are part of a broader ecosystem that, in 2024, moved US$1.14 billion in investments, considering startups, innovation hubs, and corporate venture initiatives, according to data from Distrito.

"This shows that more and more companies are migrating from traditional acquisitions to partnership and co-creation models, characteristic of micro-ecosystems, due to the flexibility and speed they offer," he highlights.

The Atomic Group, for example, operates under this model, a network that connects seven companies, acting in acceleration, education, venture building, and technology, with a presence on five continents and a goal of grossing R$$ 35 million by 2025. To achieve this, it maintains lean teams, prioritizes connections, reducing risks and accelerating results. Furthermore, the workflows are agile, adapting the group's initiatives to market changes without rigidifying operations.