Social Digital Commerce se consolida como especialista em operações digitais integradas e aposta no TikTok Shop

Following its phased rollout in other countries, Chinese social media giant TikTok will launch its new service, TikTok Shop, in Brazil during the first half of 2025. This service aims to capture a portion of the country's e-commerce market. Anticipating this trend, Social has been serving this demand since May, and it's already yielding positive results for its clients.

With TikTok Shop, brands and content creators have the ability to sell products within the social network, through videos, live streams, and the Showcase feature, where users simply click an icon to buy products directly from the platform.

To make this service available to its customers, Social had to structure its operation to meet TikTok Shop shipping methods: when there are fewer than ten orders per day, items must be taken to a collection point; above that, the channel handles collection directly.

To be early adopter It's already part of Social's culture, whether it's adopting new digital sales channels or new technologies. In the case of TikTok, we have clients who accepted the challenge and joined us, contributing to the development of a sales strategy aligned with the channel's profile. Every implementation has its challenges, but the results achieved demonstrate the strength of this new environment," says Danilo Luta, Social's Director of Operations.

Social's clients have already demonstrated excellent results with the new sales feature. Vic Beauté, a Brazilian beauty brand, has been using TikTok Shop since the beginning of its Brazilian operations in May 2025, and has seen its sales grow by 72% on the platform. Their plan, which has yielded this impressive performance, includes integrated live commerce strategies within their digital planning, plus the swift product delivery guaranteed by Social.

Beyoung, also a Social client, demonstrated the potential of the new tool after a one-hour nighttime live stream, generating 115 orders and exceeding R$10,000 in revenue.

"The compelling results make it clear TikTok won't just be another channel in our portfolio. We're already deepening conversations to strengthen relationships and create even more opportunities, both for clients already operating on the platform and for new ones looking to position their brands in this sales space," the executive stated.

Simultaneously, Social is supporting some of its clients who have not yet leveraged the new platform, helping them adapt to the policies and rules of the channel. "We have a specialized team, both in strategy and operational execution. Our goal is to achieve increasingly solid and representative sales volume on TikTok, while monitoring and supporting the adoption of clients who are structuring themselves to take advantage of this channel," concludes Luta.