ClickBus changes color of boxes to purple in unprecedented partnership with Casas Bahia

THE ClickBus, the largest bus travel app in Brazil, is promoting an unprecedented campaign in partnership with Casas Bahia Ads 'retail Media hub of Casas Bahia Group, to distribute discount coupons in personalized packaging. Customers who make purchases in the Casas Bahia online environment can receive their products in purple enveloped boxes with coupons of 10% discount for first purchase in the ClickBus app.

The omnichannel action of Retail Media between the two brands, which will explore both digital channels (banners and landing pages) and physical stores of Casas Bahia, encourages customers to share the “received” and benefit on social networks, valid exclusively for online purchases on all platforms of the retailer network and lasts until March 2025. About 350 thousand consumers from all regions of Brazil can receive the special package including the promotional voucher for road ticket purchase. 

This partnership is a way to bring our customers even closer, offering real benefits and encouraging new travel experiences, and is also a continuation of our marketing and media strategy for the high season. Once again we are using the concept of association between online consumption habits of other brands to reinforce to users that buying road tickets online is as simple and safe as buying on sites or applications like Casas Bahia. It is an important step to strengthen our brand and create meaningful connections”, says Michelle Xavier, Director of Marketing & Growth at ClickBus.

“The partnership with ClickBus realizes the high potential of Retail Media strategies for brands that want to strengthen their presence in the market and create real connections with their consumers, exploring our solutions creatively and effectively, generating not only brand visibility, but also achieving the commercial goals of the partner.All this through an omnichannel campaign that offers tangible benefits to our customers, such as exclusive discount coupons”, highlights Guilherme Leite, head of Retail Media at Casas Bahia Ads.

The initiative is part of ClickBus's high-impact alliance plan for the High Season, which has already involved big names like iFood and Spotify. With this new delivery the company reinforces its commitment to bring exclusive advantages and strengthen the relationship with consumers throughout Brazil.