Startup Paranaense wants to transform shopping experience with conversational commerce

In a scenario where trust and proximity are essential for the success of companies, the Vendizap, a startup focused on conversational commerce, has been highlighted for its work to improve the way companies connect with their customers. Founded with the goal of offering a more human and personalized shopping experience, the company has conquered space in the market by recognizing and leveraging WhatsApp as a powerful sales and relationship tool.

According to a Gartner survey conducted in December 2023, 64% of people prefer that companies do not use artificial intelligence tools in their customer service centers and 53% would consider switching to a competitor if they found out that they are being served by AI in the current company. In this context, WhatsApp extrapolates the condition of social network mostly used by Brazilians and becomes a powerful solution for physical and digital business service by strengthening the connection of shopkeepers and sellers with their customers, reinforcing human interaction and making contact operations faster and more effective.

Given this perception, since its creation, the Vendizap it has been dedicated to developing features that meet the specific needs of companies, with flexible and adapted solutions. The platform allows, for example, the completion of orders by WhatsApp, allowing sellers to confirm information before closing sales and buyers ask questions or request budgets in an organized way. “Our goal is to make the buying process more agile and efficient, while strengthening the relationship between sellers and consumers. This contact of shopkeeper and buyer is a differential that has been losing itself on the side of those who sell, but that has made all the difference on the side of those who buy”, he explains Andre Campos, CEO and founder of Vendizap.  

The so-called conversational commerce, which is the company's priority in developing its solutions, has the potential to significantly improve the customer experience. The 2023 Zendesk trend report revealed that 66% of consumers consider a bad interaction with a brand enough to ruin their day, and 60% of them base their purchase decisions on the quality of service. “A good shopping experience, whether physical or digital, is what decides whether the customer will be satisfied and, more than that, whether he will return. Vendizap it is committed to helping businesses offer fast and quality service, ensuring satisfaction and boosting sales of” companies, he says Camps.

In line with the evident trend in the business world that converges to conversational commerce, Vendizap stands out for its tailored functionalities. Through the platform, retailers can assemble their e-commerce in the format of catalogs, optimizing the shopping experience through a more intuitive and practical visualization and service via WhatsApp. According to a survey conducted in 2022 by OmniChat, WhatsApp provides a sales conversion of 9% versus 2% in e-commerce, reaffirming the potential of the network as a powerful sales tool and reinforcing the transformative role of the service offered by the company.