Is Brazilian startup a pioneer in solutions for using AI with privacy?

When it comes to artificial intelligence (AI), many think of advanced algorithms and technologies. However, each innovation depends on a fundamental element rarely recognized: data. The information provided by users is precious to companies, but preserving the security of this data is a daily challenge, given the serious cases of information leaks in recent years and the laws that deal with the subject, such as the General Law on Personal Data Protection (LGPD). In this context, the synthetic data have gained attention in the digital segment thanks to its ability to ensure privacy in the use of AI tools & according to a projection of BCC Research, the global synthetic data market can reach US$ 2.1 billion by 2028. Aiming to take the lead in such a trend, the Eudalia, a Brazilian startup founded in 2023, has developed solutions to promote the harmonious combination of technological evolution and digital privacy through this and other technologies.

Understood as information generated by algorithms to mimic real data, synthetic data allows companies in any segment to innovate without compromising personal, sensitive and confidential information, making it an ideal tool for the processes of sectors such as health, finance and legal. In the financial segment, for example, they allow training anti-fraud models without exposing real customers, while in the health sector they enable clinical studies and epidemiological simulations without compromising patient privacy. In Brazil, Eudalia is a pioneer in providing this technology in a structured way, offering it as a solution easily incorporated into the daily lives of these and other segments.

“O the market already understands that synthetic data is not only an alternative, but a strategic pillar to overcome technical and regulatory challenges, as well as accelerate innovation. Observing the users of our platform, we find that companies that adopt this approach can reduce the development time of AI solutions by up to 60%, in addition to dramatically reducing the operational costs of”, he says Lucas Mirabella, CEO and founder of Eudalia. “By adopting this innovative tool, companies can train AI models, reduce security risks, and at the same time respect the privacy standards that apply in Brazilian” legislation.

In addition to mitigating information leakage risks, another advantage of the feature is the use of AI at scale. In the corporate environment, replacing sensitive data with synthetic data simplifies the adoption of technologies such as large language models (LLMs), reducing costs and strengthening security.

“Our goal is to ensure that any company can invest in technology and operate with agility, but without giving up such important regulations as the LGPD and the trust of” customers highlights Mirabella. “The future of AI is only secure with the combination of innovation with responsibility, and the mission of Eudalia is to be that bridge.After all, it is possible to grow, innovate and, at the same time, protect what is most valuable: the people”.

By following this logic, Eudalia's proposal is clear: to create solutions ranging from the generation of customized scenarios to the automatic replacement of sensitive information in sensitive documents.In addition, the tools are flexible and can serve from startups to large corporations. Whether through API integration or the customization of AI tools, the company ensures that any organization can operate with agility, security and compliance with current regulations.