New platform promises to redefine experience in Brazilian food delivery

In Brazil, where more than 400 million orders are placed monthly in the food delivery sector, a new technological solution will transform the way consumers interact with renowned brands in the segment.The Bourgeois Group, which brings together brands such as O Bourgeois, Ex-Touro, O Fornes and Seu Vidal, recently launched the application Passionate about Delivery, Integrating its more than 400 stores in a single platform and bringing an innovative proposal to the market.

The new platform, developed by Alphacode, the company responsible for developing applications for brands such as Habibs, Madero and TV Band, stands out for the ability to manage a high volume of simultaneous orders and the proposal to create an intuitive navigation, which simplifies the process for the user from the choice of the dish to the payment. The app is designed to provide a more pleasant, integrated and personalized experience, reflecting the premium positioning of the brands of the group.

Technological proposal for a demanding market

The initial challenge was to create a robust and scalable system that would unify the operations of the Bourgeois Group, offering a consistent user experience for consumers of varied profiles and distinct locations.For this, Alphacode adopted an approach that included user-centered design, scalable architecture and the integration of engagement-oriented features such as real-time promotions and personalized notifications.

“The proposal was not only to create an efficient application, but to develop a platform capable of meeting the essence of the group, which values a differentiated service and excellence in the customer experience”, he explains Rafael Franco's, CEO of Alphacode.

The process involved detailed planning steps with the group team, mapping the specific needs of each brand and the expectations of consumers. The interface was designed to allow the user to quickly find what they are looking for, with well-marked images and optimized flows that reduce the time spent on each order.

Features that connect technology and experience

In addition to brand integration, the Passionate about Delivery it offers features that seek to retain the customer and optimize the purchase process. Among the differentials of the app are:

• Exclusive promotions: Platform-specific advantages that can be activated in real time and managed seamlessly for all brands in the group.
• Agile payments: The application accepts systems such as PIX and credit cards, ensuring agility and security in order completion.
• Custom notifications: The system sends alerts about promotions, product launches and updates, keeping users engaged and informed.
• Scalable architecture: Prepared to support large volumes of concurrent orders, especially on high demand dates.

According to data from Grupo Bourgeois, the launch of the platform already positively impacts the operation of brands, allowing a more efficient flow of orders and greater control over promotional campaigns.

Impact on market and consumer behaviour

The launch of the app follows a digitization movement that has redefined the food delivery sector in Brazil. According to the Brazilian Association of Bars and Restaurants (Abrasel), delivery today represents about 30% of the revenue of many food networks. The creation of its own platforms allows companies to expand control over the customer journey, reduce operating costs and explore new forms of engagement.

For the consumer, it is more practicality and access to exclusive offers.“The customer who chooses to use the application is in search of a differentiated and convenient shopping experience. Creating a tool that brings these characteristics together was a priority for the” group, says Franco.

The project also demonstrates how the technology market can act as a strategic partner in the growth of large networks Passionate about Delivery, Alphacode reaffirms its ability to meet complex demands in dynamic markets, delivering solutions that go beyond basic functionality.

A new stage for the Bourgeois Group

With the consolidation of the app, the Bourgeois Group plans to expand the use of technology to further improve service and operations. The centralization of brands in a single platform allows the company to track consumption trends in real time and adjust its strategies with agility.

The case of Passionate about Delivery it exemplifies the impact that the integration between technology and experience can have on the food delivery market. For consumers, it represents the convenience of accessing recognized brands with a few clicks.For the group, it is an opportunity to strengthen the relationship with the public and reach new heights in the segment.

With more than 20 million requests served each month in apps developed by Alphacode, projects like this one demonstrate the power of technology to transform markets and open new possibilities for companies of all sizes.