Black Friday: Planning helps identify what might be fake during this period of increased offers

Black Friday is one of the most anticipated events for those who love a good promotion, but in Brazil, it still generates some skepticism. Between genuinely advantageous offers and deceptive practices, it is essential to know how to make the most of this event without falling into traps. The coordinator of the Member Relations Committee at Planejar, Carlos Castro, CFP®, has listed some facts and “fakes” about the much-anticipated shopping event, which is now incorporated into the calendar of Brazilian consumers. Check out the main myths and truths identified by Planejar to make smart choices on Black Friday.

The word **FAKE** is an English loanword that is widely used in Portuguese, so the translation is the same. **FAKE** Depending on the context, native Portuguese words could also be used: * **Falso / Falsa** (False, counterfeit, untrue) * **Falsificado / Falsificada** (Counterfeit, forged) * **Enganoso / Enganosa** (Deceptive, misleading) * **Imitação** (Imitation)

All offers are true. *** *Alternate translations that may be more suitable depending on the specific context:* * **For a marketing or commercial context:** All offers are genuine. * **In a more informal context:** All offers are real.

Not everything that looks like a discount is actually a good deal. Some stores raise their prices before Black Friday to simulate promotions. Stay alert and monitor prices before you start buying.

This translates to: **FACT** --- **Note:** The word "fato" in Portuguese can have several meanings depending on the context. While "FACT" is the most direct and common translation, here are other possibilities: * **Event / Incident:** In legal or journalistic contexts, "fato" often refers to an event or incident that occurred. * **Suit:** In European Portuguese, "fato" is the common word for a man's suit of clothes. * **Indeed / True / For real:** In informal Brazilian Portuguese, saying "Fato!" can be an exclamation of agreement, similar to saying "True!" or "For real!".

Monitoring prices beforehand is essential.

If you really want to save money, track the prices of the products you want in the previous weeks. This way, you'll know how to distinguish real discounts from the superficial ones.

The word **FAKE** is an English loanword that is widely used in Portuguese, so the translation is the same. **FAKE** Depending on the context, native Portuguese words could also be used: * **Falso / Falsa** (False, counterfeit, untrue) * **Falsificado / Falsificada** (Counterfeit, forged) * **Enganoso / Enganosa** (Deceptive, misleading) * **Imitação** (Imitation)

Black Friday always has the lowest prices of the year.

This is a common mistake! In sectors such as electronics, for example, you can find even better prices on other seasonal dates, like Consumer Day. “Don't get carried away by the urgency: not everything needs to be bought on Black Friday,” said the financial planner certified by Planejar.

The word **FAKE** is an English loanword that is widely used in Portuguese, so the translation is the same. **FAKE** Depending on the context, native Portuguese words could also be used: * **Falso / Falsa** (False, counterfeit, untrue) * **Falsificado / Falsificada** (Counterfeit, forged) * **Enganoso / Enganosa** (Deceptive, misleading) * **Imitação** (Imitation)

Black Friday is the best time for holiday shopping. --- *A more literal, but also correct, alternative would be:* Black Friday is the best time for end-of-year shopping.

Some Christmas or New Year's sales can be even more advantageous for items like clothing and home decor. It's a good idea to consider what's really worth buying now and what can wait.

This translates to: **FACT** --- **Note:** The word "fato" in Portuguese can have several meanings depending on the context. While "FACT" is the most direct and common translation, here are other possibilities: * **Event / Incident:** In legal or journalistic contexts, "fato" often refers to an event or incident that occurred. * **Suit:** In European Portuguese, "fato" is the common word for a man's suit of clothes. * **Indeed / True / For real:** In informal Brazilian Portuguese, saying "Fato!" can be an exclamation of agreement, similar to saying "True!" or "For real!".

Certain categories offer real discounts.

You can find good deals on products like smartphones, home appliances, and fashion. Use comparison sites to ensure you're getting a legitimate discount.

The word **FAKE** is an English loanword that is widely used in Portuguese, so the translation is the same. **FAKE** Depending on the context, native Portuguese words could also be used: * **Falso / Falsa** (False, counterfeit, untrue) * **Falsificado / Falsificada** (Counterfeit, forged) * **Enganoso / Enganosa** (Deceptive, misleading) * **Imitação** (Imitation)

 Black Friday in Brazil is always a fraud.

Although there are cases of misleading promotions, many reputable stores invest in real discounts. Procon and other price-monitoring platforms have been working to identify and combat fraudulent practices, which has made Black Friday more reliable in recent years.

This translates to: **FACT** --- **Note:** The word "fato" in Portuguese can have several meanings depending on the context. While "FACT" is the most direct and common translation, here are other possibilities: * **Event / Incident:** In legal or journalistic contexts, "fato" often refers to an event or incident that occurred. * **Suit:** In European Portuguese, "fato" is the common word for a man's suit of clothes. * **Indeed / True / For real:** In informal Brazilian Portuguese, saying "Fato!" can be an exclamation of agreement, similar to saying "True!" or "For real!".

The Brazilian Black Friday is evolving.

Over time, Black Friday has gained more transparency and credibility in Brazil. Committed companies and stricter oversight have brought greater security for consumers, making the event more trustworthy.

For a Black Friday without surprises

"Black Friday can lead to real savings, but it requires attention and planning. 'Compare prices, choose reputable stores, and make price monitoring a habit,' states Castro." According to him, responsible financial planning involves conscious consumption. "Knowing your finances so you can spend amounts that won't compromise your budget is even more important than exhaustively searching for the best deals," he guarantees.