Black Friday: Dinamize launches features to boost e-commerce sales

As Black Friday approaches, e-commerce managers are looking for solutions that expand their reach and maximize sales potential. Thinking about it, Dinamize, a complete email marketing automation platform, WhatsApp and SMS, has launched two features that promise to revolutionize digital marketing campaigns: Pop-up with Prize Roulette and sending of List of Products by E-mail. The innovations aim to increase engagement and simplify campaign management, offering more efficiency and practicality to professionals working in virtual stores. 

Gamification has proven to be an effective strategy for increasing consumer interaction and engagement, and Dinamize brings this approach to digital marketing with the new Pop-up with Roulette. The feature offers customers the opportunity to “roulette” upon accessing the site, with the chance to win exclusive prizes or discounts.Ideal to capture the attention of new visitors and stimulate the first purchase, Pop-up with Roulette works as a fun and interactive experience, encouraging the consumer to complete the transaction. 

“With the launch of pop-up with prize roulette, Dinamize is placed on the same level of solutions that exclusively sell the creation of this type of resource in virtual stores.”, says Jonathan Abbott, CEO of Dinamize. “In Brazil, we do not have any marketing automation solution that offers such a variety of resources for lead capture and sales.”. 

Another novelty is the List of Products by E-mail, a functionality that will simplify the lives of marketers who want to create high-impact email campaigns.With the new tool, users can directly search for items from their online stores and organize them visually in email marketing campaigns. 

The functionality is compatible with Google Merchant Center product feeds, ensuring that the process is automated and agile. With just a few clicks, the selected products are integrated into the campaigns, allowing brands to count on relevant and personalized communications. This not only increases the chances of conversion, but also improves engagement by sending offers directly related to consumer interests. 

In addition, the visual presentation of products in the email is fully customizable, offering flexibility for creating campaigns highly adapted to the objectives of e-commerce 

“With these new features, we want to provide our customers with more practicality and innovation, helping them transform the consumer experience and maximize sales opportunities, especially on strategic dates such as Black Friday.”, said Livia Menna Barreto Ribeiro, chief marketing officer at Dinamize. 

50% discount on Black Friday 

Dinamize is also with an exclusive campaign focused on Black Friday with 50% discount on contracted plans. The company also offers a range of features aimed at automation and customization of consumer interactions. Among the highlights, are: 

• Abandoned cart automation: indispensable tool to recover sales from consumers who left products in the cart without finalizing the purchase. 
• Sending products and categories visited: based on customer interactions with the website, you can send emails with personalized recommendations of products and interest categories. 
• Repurchase automation and seasonal campaigns: seeks to engage recurring customers with automations that offer personalized offers for special occasions, such as birthdays, as well as campaigns to encourage buyback. 
• Advanced segmentation: based on browsing behavior and registration data, it enables more targeted and effective campaigns. 
• Complete sales reports: measure the success of campaigns with detailed reports that monitor the number of transactions, revenue generated, site visits and more.