Digitization of most large and medium-sized Brazilian companies is incomplete”, evaluates platform founder

Economist Fernando Cymrot 30 Forbes Under 2017 in the Business category 2017 and business administrator Vinicius Dias started to undertake in the early 20s and, today, twelve years later, they are revolutionizing traditional e-commerce in Brazil and now they are looking abroad. By revolution, we mean the approach that the company founded by the two in 2012 adopts to leverage the digital sales of large and medium-sized companies to an exponential growth level CWS Platform, which enables companies with complex sales process to digitize 100% of your sales, Has provided its customers with improvements in key indicators such as up to 30% increase in sales capacity and even 4 Percentage points in operating margin. For this year, the estimate is to exceed R$ 1 billion in volumes transacted in digital sales of its customers.

The company is in full expansion: for 2024, it forecasts GMV growth of 300% (Gross Merchandise Volume), and began its internationalization in Europe, with the first steps in Germany, France, Italy and Switzerland.With proprietary 100% technology, CWS Platform has gained a robust portfolio, serving more than 50 Enterprise customers in diversified sectors such as agribusiness, automotive and building materials, including names such as Leo Woods e Wurththe company's know-how in digitizing complex sales processes and its proprietary technology were key to the rapid rise in the market.

Thinking of digital sales as just e-commerce is an old mindset

Unlike the traditional concept of the market, where the e-commerce platform is seen as a new customer service channel, CWS Platform promotes a deeper view of the subject. According to the company's approach, the digital platform is an essential pillar in the digitalization of the relationship of companies with their customers, with the sales and service team being the main pillar in this process. The digitalization of business processes promotes the approximation of the relationship with the customer, integrating the commercial, marketing, logistics and financial areas.

According to Vinicius Dias, founder and CEO of the company, this combination allows optimizing steps that traditionally would require a lot of time and effort from companies. It makes the sales process less operational and more strategic. “ the digitization of a good part of Brazilian companies is incomplete and they lose competitiveness every day because of it. Thinking about digital sales only as e-commerce is an old mentality, which can cost the life of an organization. It is not enough to gather Artificial Intelligence, data analysis automation and other innovative technological solutions. In CWS Platform, these solutions are integrated under a single software, allowing teams to know what happens with sales and can make the best decisions for business with the best days.

The executive believes in the concept of unification of sales that dispenses with common terms of the market, such as omnichannel, or multichannel. In his analysis, everything is part of the digital way of transacting, which makes sales teams less “tirradoras de pedido” and more consultative, prepared for the new demands of complex sales journeys.

Being fully integrated into a single solution and with high interactivity tools, the CWS Platform software is able to generate data in two ways: seller-client and customer-seller, with suggestions for real-time commercial actions, such as flexibility in the commercial conditions offered and remote support during the sale. It also operates with experiments in Generative AI on different fronts, such as improved product registration, predictive sales suggestions and others.

12-year trajectory started with experience in the automotive sector

After a career started by Vinicius Dias and Fernando Cymrot in the financial market, with passage by renowned companies such as Goldman Sachs and JK Capital, respectively, the trajectory as entrepreneurs began with the launch of Canal da Piece, the first specialized marketplace in the automotive sector. By identifying the potential of digitization to optimize the auto parts distribution chain, they developed the platform that facilitated the purchase and sale of products, creating a more efficient and connected environment.

In 2016, major brands in the automotive sector, such as SKF e Cofap, sought the CWS Platform to develop customized portals that would bring their brands closer to their distributors and customers. This demand was the basis for the evolution of the company, which began to offer solutions white-label (saaS format), connecting the stocks of distributors and retailers directly with their customers. This strategy not only improved the user experience, but also strengthened the relationship between brands and their partners.

“When we thought about the CWS Platform at the beginning, we did not want to serve only one market. It was designed to work in the most diverse industries and ensure scalability to digitize absolutely 100% of the sales of companies, meeting international security criteria and with lower implementation cost. We were also born digital, which makes all the difference when operating our software, with solutions that have already been born prepared for this environment, without the need to create hangings and adaptations. The idea with technology is to empower the sales team”, adds Fernando Cymrot, founder and CFO.

The CWS Platform business model has also attracted the investor attention resulting in three rounds of investment totaling R$ 60 million, the last in 2020. This capital was crucial for the expansion of operations and the improvement of platform technology.