Douglas Andrade teaches how to triple Black Friday sales on WhatsApp

Black Friday is one of the most anticipated dates for entrepreneurs and sellers, but with fierce competition, it is essential to have efficient strategies to stand out and convert more sales. Douglas Andrade, the leading sales specialist for WhatsApp and responsible for more than R$ 507 million in revenue, reveals how to use this powerful tool to triple sales this season.

“If you are looking for extraordinary results, it is time to learn from those who master the art of selling through WhatsApp”, he says.

With more than 120 million active users in Brazil, WhatsApp has become one of the most effective platforms for direct communication with customers. According to Douglas Andrade, the great differential of WhatsApp is the proximity it allows with the public, generating a relationship of trust and increasing the chances of conversion.

“The customer feels that he is being served exclusively, and this makes all the difference in closing the sale, especially in a period like Black Friday”, Douglas points out.

Strategy 1: Smart Contact Segmentation

The basis for a successful Black Friday campaign on WhatsApp begins with segmentation.Douglas guides business owners to organize their contact lists into groups or tags, according to the profile and buying behavior of each customer. “It is no use triggering generic promotions. Understanding what each segment of your contact base is looking for is the secret to offering the right product at the right time”, he explains.

Practical Tip:

Create broadcast lists for VIP customers or those who have previously purchased. Offer exclusive offers to this audience and make them feel privileged.

Strategy 2: Lightning and Scarcity Offers

The sense of urgency is a powerful psychological trigger in sales, especially on Black Friday. Douglas Andrade teaches you to create lightning offers by WhatsApp, where the promotion is valid for a limited time, or even end the stock. “When you shoot a message saying that the customer has only a few hours to ensure a special discount, the sense of urgency activates the immediate action”, says Douglas.

Practical Tip:

Use automatic messages and schedule reminders for customers about the end of promotions. This increases the feeling of scarcity and encourages quick decision making.

Strategy 3: Personalized and Fast Service

On Black Friday, response time is crucial. Customers who do not receive immediate attention tend to seek competing offers. Douglas recommends that entrepreneurs invest in message automations for peak times, but without losing the human touch in service. “You can use automatic responses to frequent questions while ensuring that the most complex interactions are made by a prepared salesperson. This balance maximizes efficiency and maintains the personalized” experience, he explains.

Practical Tip:

Create an automatic message flow that offers useful information such as payment methods, delivery time and a direct link to the closing of the purchase.

Strategy 4: Social Proof Triggers

Another effective tactic shared by Douglas is the use of social proof, such as testimonials from satisfied customers or real-time sales counters. “When a customer sees that others are buying and taking advantage of offers, he tends to trust his company more and feels motivated to take action so as not to miss the” opportunity.

Practical Tip:

Send short testimonials from satisfied customers directly in WhatsApp messages, or even prints of recently made purchases, to reinforce the credibility of the offer.

Results that Speak Higher

According to the expert, success on Black Friday depends not only on good discounts, but on the strategy you use to reach the right customer at the right time. With the techniques of segmentation, fast service, lightning offers and social proofs, Douglas Andrade proves that WhatsApp is the definitive tool for those who want to leverage their sales and get impressive results.For entrepreneurs and sellers who want to be ahead of the competition, applying these strategies may be the missing step to turn Black Friday into a millionaire success.

In 2023, I helped companies triple their sales during Black Friday using these same strategies. WhatsApp can be your greatest ally if you know how to use it”, concludes Douglas Andrade.