How to reduce logistics operating costs and ensure agile deliveries during Black Friday

Black Friday is approaching and promises to move Brazilian retail with aggressive discounts and a significant increase in sales in e-commerce. For companies, however, this period also brings the logistical challenge of ensuring fast and efficient deliveries while they control operating costs amid such high demand.

According to E-Marketer estimates, the e-commerce market in Latin America is expected to exceed US$ 250 billion by 2028, with Brazil and Mexico accounting for 86.8% of new digital sales only in 2024. In Brazil, Globo's Consumer Panorama reveals that 62% of consumers plan to make purchases during Black Friday, with free shipping being one of the biggest motivations for Brazilians to buy.

With this scenario, companies need to equip themselves with tools that offer a competitive advantage, especially in the logistics field Geotab, a global leader in connected transportation solutions, is a strategic ally to address these challenges.Managing more than 4.3 million commercial vehicles on its platform, the company offers solutions that combine data analysis and artificial intelligence to optimize logistics operations.

Efficiency and economics: how the power of data and AI tools transform logistics operations

Geotab's solution enables companies to reduce costs by increasing fleet efficiency, such as reducing fuel consumption, downtime, and supporting preventive maintenance measures that minimize vehicle downtime. During Black Friday, when operations are at capacity limit, this optimization translates into a more agile operation with fast and flawless deliveries.

The last mile delivery sector faces an increase in demand during Black Friday, which makes it indispensable to use advanced fleet management solutions to ensure speed and efficiency in operations. Companies such as Mercado Livre have used telematics solutions in their operation, obtaining significant results in safety and operational efficiency. Such as the reduction of 42% in total incidents and the reduction of 16% in speeding incidents.

These improvements, coupled with real-time fleet monitoring, have also enabled the company to increase electric vehicle range by 12% in just two months, while also reducing idle mileage by 37% in one month. These results reinforce how intelligent fleet management is essential to maximize efficiency and ensure that logistics operations can handle Black Friday demand peaks.

“With the continued growth of e-commerce in Latin America, Geotab positions itself as a strategic partner for companies that need to overcome logistical challenges in periods of high demand, such as Black Friday, and in daily operations. Our solutions not only offer savings and operational efficiency, but also ensure an exceptional shopping experience for consumers. With access to accurate data and AI tools, companies are confident that they are prepared to face the increase in demand, regardless of their magnitude, and can proactively adjust their operations, avoiding delays and ensuring that deliveries are made within the” deadline, comments Eduardo Canicoba, vice president of Geobota.

Promoting safe practices and optimizing fleet maintenance

Geotab also offers driver behavior monitoring solutions, enabling companies to promote safer driving practices, preventing accidents and helping save lives by optimizing fleet maintenance.The platform offers detailed analysis and performance and collision reconstruction reports, which ensure companies achieve greater safety and operational efficiency over time.

Anticipating demand and optimizing operational efficiency

During Black Friday, Brazilian consumers are more demanding, seeking early offers, low cost freight and fast deliveries, which generates demand peaks before the official date. To cope with this pressure, companies need to optimize their logistics operations.Geotab technology allows you to adjust operations efficiently, reducing fleet idle time and ensuring that vehicles are always running.

With focus on reduce fuel costs, Route optimization and preventive maintenance management prevent unexpected disruptions, allowing fleets to operate with maximum efficiency.“Our commitment is to help companies reduce costs, improve efficiency and ensure quality service to customers, especially in times of high demand”, concludes Canicoba.