Women represent 46% of entrepreneurship in Brazil

Female entrepreneurs in Brazil represent 46% of all entrepreneurs, according to recent data from the Global Entrepreneurship Monitor (GEM). This index ranks the country 7th worldwide in the number of women leading businesses, highlighting the growing female participation in the global entrepreneurial landscape. An example of this progress is the Brazilian brand Sem Rótulo Cosméticos, founded by businesswomen Lais Theis and Melyssa Esser, which stands out in the beauty market for offering products free of harmful chemical additives. With an initial investment of over R$$ 300,000, the company projects to reach R$$ 1 million in sales in its first year of operation. However, this figure could be surpassed, as the brand reached 100% of its sales target in the first three months after launch. 

Like the founders of the Sem Rótulo Cosméticos brand, another 10.3 million women are running businesses in Brazil, representing a 301-year increase in the number of women, the highest level ever recorded. The data comes from the Female Entrepreneurship survey conducted by Sebrae (Brazilian Support Service for Micro and Small Businesses). 

"Being a woman and an entrepreneur in Brazil requires resilience, but it also brings a unique advantage: we have the sensitivity to understand the market in a more human way, and this is reflected in the way we develop our products and connect with our customers," explains Laís.

In this scenario of growth and transformation, many female entrepreneurs have innovated and broken barriers, creating businesses that influence both the market and society. "By following this market evolution, the landscape is increasingly favorable for female entrepreneurs. They have revolutionized product development and, simultaneously, redefined the role of female leadership in the business world," comments Melyssa.

Sem Rótulo Cosméticos focuses on multifunctional products, combining essential ingredients for skincare routines and catering to consumers seeking practical self-care. One example is the tinted stick, which, in addition to evening out skin tone and offering high sun protection (SPF 80 and UPF 40), contains hyaluronic acid, vitamin E, and vitamin C, which hydrate, regenerate, stimulate collagen production, and help combat premature aging. Other products available include lip gloss and facial cleansing gel, both formulated with blends of vitamins and plant extracts. Furthermore, the packaging is 100% recyclable and reusable, reinforcing the brand's commitment to sustainability.

"Sem Rótulo Cosméticos focuses on serving an audience that values self-care but also seeks practical and efficient solutions in their daily skincare routine. Furthermore, our brand encourages consumers to pay attention to packaging labels to understand that the true benefits for the skin come from the ingredients, not just the packaging," comments Melyssa.