Platform that earns R$ 2 million without investors stands out in digital marketing

Filtrify, a platform specialized in affiliate tools, has achieved a turnover of R$ 2 million without any external investment, a model known as bootstrapping. The accelerated growth reflects the growing demand for new ways to make money on the internet. According to a survey by the Real Time Big Data Institute, 48% of Brazilians seek extra income to deal with monthly expenses, which drives the affiliate market and solutions aimed at this audience. 

With 14 thousand active customers, Filtrify has become a key player for professionals who sell infoproducts and physical products on the internet. Its growth was driven by the recommendation of professional affiliates, who earn millions per year and saw in the company's solutions a great competitive differential. This approach, which is adopted by a small portion of startups, is becoming increasingly common in the universe of technology companies, reflecting a global movement towards growth with financial responsibility.“Our growth happened organically. When the large affiliates tested our tools and realized their potential, they began to indicate them to their audiences, which add up to the 3 million people.

Behind this growth is the trajectory of Paulo Silva, a professional with more than 20 years of experience in the technology sector. Before founding the company, he had already worked in the creation of startups in the areas of games and fintechs, in addition to having worked in large companies such as B3, Natura and JBS. He was also the CTO of Willbank, an experience that reinforced his strategic vision on technology and sustainable growth.

The strategy that boosted Filtrify was the ability to negotiate with influencers of digital marketing. From the moment one of the big names in the industry adopted and disseminated the tool, other influencers began to promote it, generating a continuous traction effect. This organic approach allowed the company to expand its user base without having to resort to external investments.

What differentiates the company in the market is the offer of a complete suite of solutions for affiliates. Currently, those who want to work in this segment need to hire several separate tools for each stage of the sales process, which can be expensive and complex. Filtrify solves this problem by offering an integrated set of solutions, facilitating from the capture of leads to the final conversion. “Our goal has always been to simplify the affiliate journey, giving it all the tools necessary to make its first sale and scale billing more easily”, highlights Silva.

With a heated market and a growing customer base, Filtrify is the top choice for affiliates looking to turn the pursuit of extra income into a profitable business.The combination of technology, strategy and an engaged community continues to drive the expansion of the company and strengthen its position in the industry.

For the future, the startup does not rule out future captures, but already considers higher flights given the consolidation of the MVP (acronym in English for minimum viable product) and the beginning of traction.