E-commerce fraud attempts rise 3.5% in 2024

Equifax BoaVista research reveals that in 2024 there was an increase of... 3,5% in attempts to defraud e-commercecompared to 2023, which recorded approximately 7 million attempted fraud. ticket The average purchase was of... R$ 343.90

Data indicates that the average ticket value of fraud attempts has increased by 18,1% compared to the same period last year, which recorded R$ 291.17Please provide the text you would like translated. "contra" on its own is a preposition meaning "against" in Portuguese. I need the surrounding text to provide a complete and accurate translation. R$ 343.90 in 2024.

In the national context, the study reveals that... 27,5% Of the attempted frauds, more than... 2.2 millionThe incidents occurred in Rio de Janeiro, Minas Gerais, and São Paulo. Conversely, Acre, Amapá, and Roraima are the states with the lowest fraud rates, representing only... 0.21 TP3T of the cases.

Expert in developing solutions that help e-commerce businesses Payment methods to combat fraud at all stages of the purchasing process onlineEquifax BoaVista reports that its fraud prevention products prevented approximately [amount of loss] in damages. R$ saw 84.5 billion in e-commerce.

One finding from the research concerns the days of the week with the highest incidence of attempted fraud: 15,1% occurred on Fridays, What is the day with the highest sales volume, and when does it occur? 15,91 TP3T of the 35 million online transactionsHowever, the peak time for attacks was 2:00 PMwhile the smallest record was observed at 4 hours From the early morning. During the weekend, especially on Sundays, sales figures and attempted fraud are lower, corresponding to 11,3%.  

Despite this, "the data reveals the most frequent behavioral patterns of fraudsters, who tend to act during peak e-commerce activity to blend in with legitimate transactions, making detection more difficult. This reinforces the importance of e-commerce companies investing in monitoring and prevention technology, keeping pace with the evolving innovations of fraudsters themselves," highlights Rogério Signorini, Vice President of Products and Pre-Sales at Equifax BoaVista.