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Annual archives: 2025

Is Social Commerce in Charge Now? What to Expect from the TikTok Shop Boom

E-Commerce Update - 0
With just two months since the launch of TikTok Shop in Brazil, some brands have already adopted the tool, structured social commerce strategies, and created...

E-Commerce Surge Drives Logistics Automation and Boosts Demand for Águia Sistemas Solutions

E-Commerce Update - 0
Águia Sistemas, a leading company in the manufacture of storage structures and an integrator of movement and automation systems for intralogistics, has intensified its...

Mari Maria Makeup Debuts on TikTok Shop and Reaches 220 Thousand People Online

E-Commerce Update - 0
Mari Maria Makeup marked its debut on TikTok Shop with a special live broadcast held on the 27th, directly from the Center...

Pioneering Research Reveals How Young University Students Use Social Media and Choose Brands

E-Commerce Update - 0
Instagram remains the most widely used social network, though it does not reign alone. Brands in sports, fashion, beauty, and even financial services appear...

WhatsApp Solidifies as a High-Conversion and Automated Marketing Channel, OmniChat Study Shows

E-Commerce Update - 0
In the growing digitalization of the Brazilian market, WhatsApp has established itself as a strategic sales channel, with conversion rates more than seven times higher...

Winter Delivery Consumption Boom Drives Menu and Packaging Adaptations

E-Commerce Update - 0
Agosto, com suas temperaturas mais baixas, tem se consolidado como um dos meses mais aquecidos para o setor de delivery no Brasil. Segundo levantamento...

The city of Franca hosts the largest itinerant e-commerce event in Brazil.

E-Commerce Update - 0
Known throughout Brazil as the “National Shoe Capital,” Franca (SP) is now taking firm steps in the realm of technology and...

KaBuM! Marketplace turns five and strengthens its position as a niche destination for technology and games

E-Commerce Update - 0
O KaBuM!, e-commerce de tecnologia e games, consolida cada vez mais seu marketplace como um importante motor de crescimento da companhia. Em apenas cinco...

From the first unit sold to leading a multi-sector holding company.

E-Commerce Update - 0
No universo empresarial, o sucesso raramente é obra do acaso. Ele costuma ser resultado de escolhas estratégicas, timing apurado e uma combinação entre visão...

Wigoo boosts DPaschoal: 44% sales growth and reduces CPA by 16%. 

E-Commerce Update - 0
A DPaschoal registrou um crescimento de 440% nas vendas e redução de 16% no Custo por Aquisição (CPA), com estratégia de Inteligência Artificial desenvolvida...
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