Annual archives: 2025

3 changes that artificial intelligence has brought to the consumer buying journey

Customer focus, from a relationship view based on cordial service in stores and loyalty programs.

6 Tips for entrepreneurs than you can miss in a professional profile on social networks, according to a design and content expert

With more than 183 million Brazilians connected to the internet and 144 million identities associated with social networks in the country, according to the report.

B2B companies invest in business intelligence to accelerate sales with focus and predictability

B2B companies are increasingly determined to scale their business operations with intelligence, predictability and efficiency.

Lattine Group is the first LinkedIn business partner in Brazil to offer LinkedIn's Talent Solutions solutions 

Lattine Group announces a strategic partnership with LinkedIn, the largest professional social network in the world, becoming the first company to officially market.

Swiss startups present software solutions at Web Summit Rio 2025

Swisstech, an innovation dissemination initiative from Switzerland supported by Swissnex and other institutions in the Swiss innovation ecosystem, will be present at the Web Summit Rio, which will.

Mother's Day fraud can cause damage of more than R$ 1 billion, says Serasa Experian

A Serasa Experian, primeira e maior datatech do Brasil, estima que cerca de 186.565 tentativas de fraude sejam registradas na semana que antecede o...

New rules for online shopping and social media in 2025 strengthen consumer rights.

Com o crescimento exponencial das compras online, marketplaces e transações via redes sociais, 2025 trouxe mudanças importantes para o direito do consumidor no Brasil. Um...

Search for tickets to travel on the May 1st holiday increases by 177%, according to ClickBus

Dia do Trabalhador, feriado nacional celebrado em 01 de maio, que neste ano cai em uma quinta-feira, impulsionou significativamente a procura de passagens rodoviárias...

Transforming professional trajectory into book strengthens market positioning

Publicar um livro deixou de ser apenas um projeto pessoal para se tornar uma estratégia concreta de posicionamento e fortalecimento de marca pessoal. Cada...

Loyalty 4.0: AI and loyalty programs as a trend in this market

Nos últimos anos, a Inteligência Artificial (IA) tem revolucionado o setor de fidelização de clientes. O que antes era um modelo padronizado de recompensas...
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